Pointer Telocation Ltd., together with its subsidiaries, provides mobile resource management products and services for the automotive and insurance industries. It operates in two segments, Cellocator and Pointer. The Cellocator segment designs, develops, and produces a line of asset tracking products; stolen vehicle retrieval (SVR) products; fleet management application products, including remote monitoring and control solutions; and end units to retrieve data from various sensors, as well as offers Web access required for the execution of vehicular and fleet management operations. This segment distributes and sells its products to third party operators and distributors in 45 countries worldwide. The Pointer segment provides asset tracking services; SVR services; fleet management services; roadside assistance services comprising towing services, mobile automobile repair services, vehicle replacement services, selling and installing spare-parts, and bodywork repairs; car sharing services; and household plumbing repair services for insurance companies, as well as installation, water damage repair, and water heater replacement services. This segment offers its services through vehicle importers, fleet vehicle operators, leasing companies, and private individuals, as well as through third party contractors and distributors in Israel, Argentina, Mexico, Romania, and Brazil. The company was formerly known as Nexus Telocation Systems Ltd. and changed its name to Pointer Telocation Ltd. in January 2006. Pointer Telocation Ltd. was founded in 1991 and is headquartered in Rosh Haayin, Israel.