| Kraft Foods Group, Inc. operates as a consumer packaged food and beverage company in North America. The company manufactures and markets refreshment beverages, liquid concentrates, packaged juice drinks, powdered beverages, coffee products, and hot beverage systems; processed cheese products; refrigerated meals, such as cold cuts, hot dogs, and bacons, as well as lunch combinations, soy-based meat alternatives, and pickles; and macaroni and cheese dinners, nuts, trail mixes and peanut butter, corn snacks, dry packaged desserts, and refrigerated gelatin and pudding snacks. It also offers whipped toppings, marshmallows, chocolate and baking ingredients, salad dressings, sauces, mustards, bake coatings, stuffing mixes, meal kits, and shells and cheese dinners. The company provides its products primarily under the Baker’s, Cheez Whiz, Cool Whip, Cracker Barrel, Crystal Light, Jell-O, Kool-Aid, Kraft, Lunchables, MiO, Miracle Whip, Oscar Mayer, Planters, Shake ‘N Bake, Stove Top, and Velveeta brand names. Kraft Foods Group, Inc. sells its products directly, as well as through a network of sales agencies, distributors, or other arrangements primarily to supermarket chains, wholesalers, supercenters, club stores, mass merchandisers, distributors, convenience stores, drug stores, value stores, and other retail food outlets. The company was formerly known as Kraft Foods Global, Inc. and changed its name to Kraft Foods Group, Inc. in March 2012. Kraft Foods Group, Inc. was founded in 1980 and is headquartered in Northfield, Illinois. |