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FIT Fitbit, Inc. monthly Stock Chart
Fitbit, Inc.
Index- P/E- EPS (ttm)-0.53 Insider Own0.50% Shs Outstand266.37M Perf Week14.56%
Market Cap1.11B Forward P/E- EPS next Y-0.26 Insider Trans-1.12% Shs Float222.41M Perf Month1.71%
Income-134.70M PEG- EPS next Q-0.10 Inst Own67.60% Short Float11.42% Perf Quarter-2.11%
Sales1.55B P/S0.72 EPS this Y23.90% Inst Trans-0.04% Short Ratio4.14 Perf Half Y-24.18%
Book/sh2.44 P/B1.71 EPS next Y25.70% ROA-9.60% Target Price4.99 Perf Year-13.84%
Cash/sh2.12 P/C1.97 EPS next 5Y22.50% ROE-19.70% 52W Range2.81 - 6.96 Perf YTD-16.10%
Dividend- P/FCF- EPS past 5Y-24.70% ROI-26.00% 52W High-37.21% Beta1.60
Dividend %- Quick Ratio1.60 Sales past 5Y41.00% Gross Margin36.60% 52W Low55.52% ATR0.26
Employees1625 Current Ratio1.90 Sales Q/Q4.80% Oper. Margin-10.30% RSI (14)66.92 Volatility8.83% 6.66%
OptionableYes Debt/Eq0.00 EPS Q/Q45.10% Profit Margin-8.70% Rel Volume2.16 Prev Close4.17
ShortableYes LT Debt/Eq0.00 EarningsOct 30 AMC Payout- Avg Volume6.14M Price4.37
Recom2.90 SMA2015.24% SMA5024.46% SMA200-9.55% Volume12,936,030 Change4.80%
Feb-28-19Upgrade DA Davidson Neutral → Buy $5.50 → $7
Feb-22-19Downgrade Wedbush Outperform → Neutral $6.50
Oct-12-18Upgrade Wedbush Neutral → Outperform
Jun-20-18Resumed William Blair Mkt Perform
May-17-18Initiated Cascend Securities Hold
May-01-18Initiated DA Davidson Neutral
Apr-02-18Downgrade Morgan Stanley Equal-Weight → Underweight $5 → $4
Feb-27-18Reiterated Wedbush Neutral $6.50 → $6
Jan-31-18Upgrade Stifel Sell → Hold $6 → $5.50
Dec-15-17Downgrade Stifel Hold → Sell $6
Oct-20-17Reiterated Morgan Stanley Equal-Weight $6.50 → $7
Jul-31-17Reiterated Morgan Stanley Equal-Weight $7 → $6.50
Jun-23-17Reiterated Stifel Hold $7 → $6
Apr-25-17Initiated The Benchmark Company Buy $10
Jan-31-17Downgrade Citigroup Neutral → Sell $5
Jan-30-17Reiterated Mizuho Neutral $9 → $6.50
Dec-08-16Downgrade Deutsche Bank Buy → Hold $18 → $9
Nov-16-16Upgrade Pacific Crest Underweight → Sector Weight
Nov-04-16Downgrade Barclays Overweight → Equal Weight $24 → $10
Nov-03-16Downgrade Wedbush Outperform → Neutral $18 → $10
Oct-17-19 11:15AM  Fitbit in healthcare partnership to take on Apple Watch Reuters +6.42%
09:33AM  Fitbit partners with Pharma to compete with Apple Yahoo Finance Video
09:28AM  Fitbit stock gains after company announces biotech partnership MarketWatch
09:00AM  Fitbit's plan to beat Apple in personal health Yahoo Finance
09:00AM  The Bristol-Myers Squibb-Pfizer Alliance and Fitbit Collaborate to Address Gaps in Atrial Fibrillation Detection with the Aim of Accelerating Diagnosis Business Wire
Oct-16-19 07:53AM  Garmin (GRMN) Expands in Fitness Segment With Garmin Swim 2 Zacks +8.41%
Oct-10-19 10:39AM  Fitbit Pulls Out Of China To Escape Tariffs Benzinga
Oct-09-19 03:24PM  3 Cloud Computing Stocks for Tech Investors to Buy in the Fourth Quarter Zacks
01:02PM  Two Gadget Makers Look to Move Manufacturing Out of China, Citing Trade War Bloomberg
12:42PM  Wearable device Fitbit to shift production out of China from January Reuters
11:53AM  Fitbit to Move Manufacturing of Smartwatch, Tracker Out of China Bloomberg
10:32AM  Fitbit Announces Plans to Move Production Out of China
10:31AM  DexCom's (DXCM) New G6 Pro CGM System Gets FDA Approval Zacks
09:30AM  Fitbit to shift manufacturing operations outside of China from January Reuters
09:13AM  Fitbit shares jump 4% premarket after company unveils plans to move supply chain out of China to avoid tariffs MarketWatch
09:05AM  Fitbit Diversifies its Supply Chain Outside of China Business Wire
07:40AM  Fitbit to Shift Manufacturing Operations Out of China
Oct-08-19 08:32AM  Why Gold's Gym is betting on wearable technology American City Business Journals
Oct-07-19 12:41PM  15 Most Popular Stocks Under $10, According To Robinhood Users Benzinga
Oct-04-19 03:43PM  Fitbit CEO on speculation of potential sale: there's always going to be rumors Yahoo Finance Video
Oct-02-19 09:13AM  We're Excited To See How Fitbit (NYSE:FIT) Uses Its Cash Hoard To Grow Simply Wall St.
Sep-26-19 04:30PM  Why I Like Garmin (GRMN) Stock Zacks
Sep-25-19 10:10AM  Fitbit (FIT) Collaborates With FibriCheck to Reduce Stroke Zacks
Sep-24-19 04:16PM  Fitbit and FibriCheck Announce Partnership to Deliver CE-Marked Heart Health Detection App to Fitbit Smartwatch Users in Europe Business Wire
Sep-23-19 07:59PM  Fitbit News: FIT Stock Moving on Sale Rumors InvestorPlace
03:46PM  PreMarket Prep Recap: Fitbit, Exact Sciences Headlines; US Steel Downgrade 'A Bit Late To The Party' Benzinga
12:26PM  Fitbit is considering a sale, Google may be a possible buyer: RPT Yahoo Finance Video
08:34AM  Implied Volatility Surging for Fitbit (FIT) Stock Options Zacks
08:00AM  Is Fitbit Ripe for a Takeover?
Sep-20-19 04:39PM  Fitbit Stock Jumps Amid Reports That It Is Considering a Sale +11.72%
03:49PM  Fitbit stock jumps on report that its considering a sale Yahoo Finance Video
03:34PM  3 Dividend-Paying Tech Stocks for Income Investors to Buy Right Now Zacks
03:11PM  Fitbit exploring a sale: RTR Yahoo Finance Video
03:09PM  Fitbit Call Options Fly Across the Tape Ahead of Expiration Schaeffer's Investment Research
02:48PM  Fitbit shares soar more than 15% on reports it is exploring a sale MarketWatch
02:05PM  Exclusive: Fitbit considers whether it should explore a sale - sources Reuters
02:03PM  Exclusive: Fitbit considers whether it should explore a sale - sources Reuters
10:46AM  Fitbit Talks With Investment Bank About Whether to Pursue a Sale: Report
Sep-17-19 02:35PM  Apple Roundup: Products, Security Issues, Analyst Opinion & Trillion-Dollar Valuation Zacks
10:11AM  Apple's Watch 5 Headway in Healthcare Makes Others Take Note Zacks
Sep-13-19 07:00PM  Is 33% Upside Good Enough to Risk Buying Fitbit Stock? Deutsche Bank Doesnt Think So TipRanks
Sep-11-19 10:20AM  8 Announcements From the Apple Event Including the New iPhone 11 InvestorPlace
07:28AM  Apple drops price on new iPhone 11, undercuts Netflix and Disney on streaming MarketWatch
Sep-10-19 06:07PM  Apples Biggest Surprise: More Aggressive Device and Services Pricing Bloomberg
02:39PM  Apple unveils Apple Watch Series 5 with always-on display for $399 Yahoo Finance
01:49PM  Apples Latest Watch Adds Always-On Screen, New Titanium Cases Bloomberg
Sep-09-19 09:00AM  Fitbits $199 Versa 2 offers a functional smartwatch in an inexpensive package Yahoo Finance
09:00AM  Fitbit Versa 2 review TechCrunch
Sep-06-19 09:07AM  CVS Poaches Fitbit Exec to Lead Consumer Health Efforts: Report +5.15%
08:53AM  Fitbit, Inc. (NYSE:FIT): What Does Its Beta Value Mean For Your Portfolio? Simply Wall St.
Sep-03-19 02:11PM  Apple Watch Sleep Tracking Could Come as Soon as Next Week Motley Fool
10:53AM  Apple works on sleep tracking app for Apple Watch Yahoo Finance Video
08:56AM  Where Are Wearables and Smart Speakers in 2019? Motley Fool
Sep-02-19 05:49AM  3 Tech Stocks Rallying on New Product Announcements TipRanks
Aug-29-19 11:57AM  Will Fitbits (FIT) Pivot to Services Reignite Its Growth Story? TipRanks
11:41AM  Edited Transcript of FIT earnings conference call or presentation 31-Jul-19 9:00pm GMT Thomson Reuters StreetEvents
11:28AM  Garmins Edge in the Wearables Fight With Apple? Fighter Jets Bloomberg
11:06AM  Tech Taking Personal Healthcare by Storm: Stocks in Focus Zacks
07:00AM  Fitbit adds Alexa powers, Apple changes Siri permissions CNET
04:10AM  Pelotons Risky Business Model Investopedia
Aug-28-19 04:41PM  Fitbit debuts premium fitness and health tracking service Yahoo Finance Video +5.96%
04:25PM  Stock Market News for August 28, 2019 (Updated) Motley Fool
03:33PM  Fitbit Launches Versa 2 Following Versa Lite Flop Motley Fool
03:08PM  Fitbit debuts premium fitness & health tracking service Yahoo Finance Video
01:50PM  Options Trading Pops on FIT Stock and Software ETF Schaeffer's Investment Research
01:42PM  Fitbit CEO is Focused on Solving Customer Problems, Not the Competition Bloomberg
01:39PM  Fitbit Announces Sequel to Its Only Good Smartwatch Motley Fool
10:25AM  UPDATE 2-Fitbit unveils Versa 2 smartwatch with Amazon Alexa Reuters
09:51AM  Fitbit unveils Versa 2 smartwatch with Amazon Alexa Reuters
09:42AM  REFILE-Fitbit unveils Versa 2 smartwatch with Amazon's Alexa Reuters
09:00AM  Fitbit wants to charge $10 a month for extra health info as it upgrades smartwatch with Alexa MarketWatch
09:00AM  Fitbit Launches Versa 2, a Premium, Voice-enabled Lifestyle Smartwatch Packed With Even More Advanced Health, Fitness and Convenience Features Powered by 5+ Days Battery Life to Maximize Your Day and Night Business Wire
09:00AM  Fitbit Launches Fitbit Premium, New Health and Fitness Subscription Service Business Wire
09:00AM  Fitbit Introduces Aria Air, an Affordable Smart Scale Business Wire
08:35AM  Fitbit Gets Healthy Bump From New Product Launch
Aug-27-19 12:36PM  Fitbit Has New Products and Services on the Way
Aug-22-19 09:25AM  Fitbits Singapore Contract Looks Like a Big Deal for FIT Stock InvestorPlace
Aug-21-19 03:15PM  Fitbit Scores Major Deal With Singapore Motley Fool
01:03PM  Fitbit Gives Away Devices to Drive Service Revenue Growth Motley Fool
12:36PM  Fitbit News: FIT Stock Up on Singapore Deal InvestorPlace
10:32AM  UPDATE 3-Fitbit targets 1 mln new users with Singapore govt tie-up Reuters
10:04AM  Fitbit stock jumps after announcement of collaboration with Singapore's public health program MarketWatch
09:29AM  Fitbit targets 1 million new users with Singapore government tie-up Reuters
09:00AM  Fitbit Collaborates with Singapores Health Promotion Board on Population-Based Public Health Initiative in Singapore Business Wire
08:08AM  Fitbit Shares Energized on Singapore Public Health Collaboration
Aug-20-19 02:12PM  Fitbit co-founders James Park and Eric Friedman are coming to Disrupt SF TechCrunch
11:35AM  The Zacks Analyst Blog Highlights: Amazon, Apple, Fitbit and Alphabet Zacks
11:21AM  Can Apple Stock Finally Escape Tariff Concerns? InvestorPlace
Aug-19-19 05:51PM  With its stock at all-time low, can Fitbit take on Apple in the health care arena? American City Business Journals
04:06PM  Apple Roundup: Tariffs, FAA, Russia, Music, App Store, Security Zacks
10:12AM  Wearables Are Moving the Needle for Apple Motley Fool
Aug-16-19 01:45PM  Apple Watch Drives Wearables Surge in North America in Q2 Motley Fool
Aug-15-19 09:00PM  Is Fitbit Stock a Buy Below $3? Motley Fool -6.77%
01:16PM  The 10 Biggest Losers from Q2 Earnings InvestorPlace
12:20PM  Fitbit stock dips below $3 for the first time MarketWatch
Aug-13-19 03:21PM  3 Silver Linings With Fitbit at All-Time Lows Motley Fool
06:00AM  How one Boston startup rode the diabetes investment wave to raise $126M American City Business Journals
Aug-12-19 01:00AM  Fitbit's Final Days? Motley Fool -7.29%
Aug-09-19 12:45PM  7 Stocks Under $7 to Invest in Now InvestorPlace
Aug-08-19 08:20AM  3 Must-See Slides From Garmin's Investor Presentation Motley Fool
Fitbit, Inc., a technology company, provides health solutions in the United States and internationally. The company offers a line of devices, including Fitbit Charge 3, Fitbit Surge, Fitbit Blaze, Fitbit Charge 2, Alta HR, Alta, Fitbit Ace, Fitbit Flex 2, Fitbit One, and Fitbit Zip activity trackers; Fitbit Ionic and Fitbit Versa smartwatches; Fitbit Aria 2 Wi-Fi smart scales; and a range of accessories, such as bands and frames for its devices, as well as Fitbit Flyer, a wireless headphone designed for fitness. It also offers Fitbit online dashboard and mobile apps that sync automatically with and display real-time data from its wearable devices; Fitbit Coach that offers exercise programs through personal trainer and yoga apps; and Fitbit Care, a connected health platform for health plans, employers, and health systems. The company sells its products through consumer electronics and specialty, e-commerce, mass merchant, department store, club, and sporting goods and outdoors retailers; wireless carriers; distributor; and, an online store, as well as directly to consumers. The company was formerly known as Healthy Metrics Research, Inc. and changed its name to Fitbit, Inc. in October 2007. Fitbit, Inc. was founded in 2007 and is headquartered in San Francisco, California.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
KISLING RONALD WChief Financial OfficerOct 15Option Exercise0.001,7270140,133Oct 17 07:31 PM
MISSAN ANDYEVP, General Counsel, Sect.Oct 15Option Exercise0.009,1710163,489Oct 17 07:29 PM
Devine Jeffrey PEVP of OperationsSep 15Option Exercise0.0032,3940143,570Sep 17 08:42 PM
KISLING RONALD WChief Financial OfficerSep 15Option Exercise0.0031,7990149,405Sep 17 08:39 PM
MISSAN ANDYEVP, General Counsel, Sect.Sep 15Option Exercise0.0039,0710173,691Sep 17 08:38 PM
PARK JAMESPRESIDENT, CEO, COBSep 15Option Exercise0.0041,8050206,759Sep 17 08:35 PM
FRIEDMAN ERIC N.CTOSep 15Option Exercise0.0012,354060,010Sep 17 08:34 PM
KISLING RONALD WChief Financial OfficerAug 15Option Exercise0.002,0830118,327Aug 19 06:18 PM
MISSAN ANDYEVP, General Counsel, Sect.Jul 15Option Exercise0.009,1700139,169Jul 17 06:33 PM
KISLING RONALD WChief Financial OfficerJul 15Option Exercise0.001,7270116,842Jul 17 06:31 PM
KISLING RONALD WChief Financial OfficerJun 15Option Exercise0.0031,7980126,114Jun 18 08:38 PM
MISSAN ANDYEVP, General Counsel, Sect.Jun 10Sale4.495,00022,430109,414Jun 12 05:59 PM
PAISLEY CHRISTOPHER BDirectorMay 24Option Exercise0.0034,2380101,570May 28 09:00 PM
MURRAY STEVEN JOSEPHDirectorMay 24Option Exercise0.0034,238076,570May 28 08:59 PM
Fluegel Bradley MDirectorMay 24Option Exercise0.0034,238041,662May 28 08:57 PM
Flanagan Glenda JDirectorMay 24Option Exercise0.0034,238094,881May 28 08:56 PM
Bromberg Matthew SDirectorMay 24Option Exercise0.0034,238040,745May 28 08:55 PM
ALBER LAURADirectorMay 24Option Exercise0.0034,238076,633May 28 08:54 PM
MISSAN ANDYEVP, General Counsel, Sect.May 16Sale5.022,59413,018109,414May 17 05:08 PM
KISLING RONALD WChief Financial OfficerMay 15Option Exercise0.002,084095,037May 17 05:07 PM
MISSAN ANDYEVP, General Counsel, Sect.May 10Sale4.997,50037,407109,414May 14 04:43 PM
MISSAN ANDYEVP, General Counsel, Sect.Apr 15Option Exercise0.009,1710112,588Apr 17 04:52 PM
KISLING RONALD WChief Financial OfficerApr 15Option Exercise0.001,727093,551Apr 17 04:53 PM
MISSAN ANDYEVP, General Counsel, Sect.Apr 10Sale5.857,50043,874103,417Apr 12 04:47 PM
PARK JAMESPRESIDENT, CEO, COBMar 15Option Exercise0.0033,0700160,276Mar 19 06:46 PM
MISSAN ANDYEVP, General Counsel, Sect.Mar 15Option Exercise0.0029,4690113,609Mar 19 06:45 PM
KISLING RONALD WChief Financial OfficerMar 15Option Exercise0.0020,364098,869Mar 19 06:44 PM
FRIEDMAN ERIC N.CTOMar 15Option Exercise0.008,229042,422Mar 19 06:43 PM
Devine Jeffrey PEVP of OperationsMar 15Option Exercise0.0021,979097,585Mar 19 06:42 PM
MISSAN ANDYEVP, General Counsel, Sect.Mar 11Sale5.847,50043,83784,140Mar 13 05:42 PM
KISLING RONALD WChief Financial OfficerFeb 15Option Exercise0.002,083079,357Feb 20 06:17 PM
MISSAN ANDYEVP, General Counsel, Sect.Feb 11Sale6.6215,00099,27384,140Feb 12 05:05 PM
KISLING RONALD WChief Financial OfficerJan 15Option Exercise0.001,728077,982Jan 17 08:48 PM
MISSAN ANDYEVP, General Counsel, Sect.Jan 15Option Exercise0.009,172087,891Jan 17 08:46 PM
MISSAN ANDYEVP, General Counsel, Sect.Jan 10Sale5.667,50042,47178,719Jan 14 06:24 PM
MISSAN ANDYEVP, General Counsel, Sect.Dec 18Sale5.00110,000550,00078,719Dec 18 07:28 PM
MISSAN ANDYEVP, General Counsel, Sect.Dec 15Option Exercise0.0029,4720203,333Dec 18 07:28 PM
PARK JAMESPRESIDENT, CEO, COBDec 15Option Exercise0.0033,0720143,605Dec 18 07:08 PM
KISLING RONALD WChief Financial OfficerDec 15Option Exercise0.0012,864080,704Dec 18 07:05 PM
FRIEDMAN ERIC N.CTODec 15Option Exercise0.008,230038,275Dec 18 07:04 PM
Devine Jeffrey PEVP of OperationsDec 15Option Exercise0.0021,979086,505Dec 18 07:03 PM
MISSAN ANDYEVP, General Counsel, Sect.Dec 10Sale4.897,50036,682173,861Dec 12 04:17 PM
MISSAN ANDYEVP, General Counsel, Sect.Nov 16Sale5.612,53414,217173,861Nov 19 07:41 PM
KISLING RONALD WChief Financial OfficerNov 15Option Exercise0.002,083068,561Nov 16 05:04 PM
MISSAN ANDYEVP, General Counsel, Sect.Nov 12Sale5.777,50043,244173,861Nov 13 04:38 PM
MURRAY STEVEN JOSEPHDirectorNov 06Sale6.191,000,0006,190,0000Nov 08 04:59 PM