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Last Close
Feb 14 04:00PM ET
25.75
Dollar change
-0.14
Percentage change
-0.54
%
Index- P/E7.74 EPS (ttm)3.33 Insider Own0.75% Shs Outstand127.33M Perf Week-3.99%
Market Cap3.28B Forward P/E6.23 EPS next Y4.14 Insider Trans-0.45% Shs Float126.37M Perf Month-12.71%
Income455.36M PEG0.73 EPS next Q0.89 Inst Own91.88% Short Float8.31% Perf Quarter-19.08%
Sales5.19B P/S0.63 EPS this Y-3.12% Inst Trans-0.95% Short Ratio5.85 Perf Half Y-28.43%
Book/sh26.95 P/B0.96 EPS next Y24.11% ROA3.79% Short Interest10.50M Perf Year-30.01%
Cash/sh13.55 P/C1.90 EPS next 5Y10.58% ROE14.20% 52W Range25.25 - 44.16 Perf YTD-14.54%
Dividend Est.0.69 (2.66%) P/FCF3.78 EPS past 5Y5.08% ROI5.97% 52W High-41.69% Beta1.51
Dividend TTM0.69 (2.68%) Quick Ratio1.19 Sales past 5Y1.07% Gross Margin33.29% 52W Low1.98% ATR (14)0.94
Dividend Ex-DateDec 10, 2024 Current Ratio1.40 EPS Y/Y TTM-31.78% Oper. Margin7.48% RSI (14)31.48 Volatility3.29% 3.38%
Employees6400 Debt/Eq2.20 Sales Y/Y TTM-11.13% Profit Margin8.78% Recom2.35 Target Price32.38
Option/ShortYes / Yes LT Debt/Eq1.41 EPS Q/Q-607.57% Payout20.06% Rel Volume0.96 Prev Close25.89
Sales Surprise-9.01% EPS Surprise-40.97% Sales Q/Q-34.71% EarningsFeb 05 BMO Avg Volume1.80M Price25.75
SMA20-5.38% SMA50-12.54% SMA200-23.47% Trades Volume1,722,111 Change-0.54%
Date Action Analyst Rating Change Price Target Change
Jan-23-25Reiterated Citigroup Neutral $34 → $31
Jan-21-25Downgrade Morgan Stanley Overweight → Equal-Weight $40 → $33
Dec-31-24Reiterated Robert W. Baird Neutral $40 → $36
Oct-02-24Downgrade Robert W. Baird Outperform → Neutral $44 → $40
Apr-23-24Resumed Morgan Stanley Overweight $50
Jul-21-23Upgrade DA Davidson Neutral → Buy $38 → $47
Jul-13-23Reiterated UBS Neutral $49 → $40
Apr-19-23Initiated KeyBanc Capital Markets Sector Weight
Mar-21-23Upgrade Morgan Stanley Equal-Weight → Overweight $50
Mar-15-23Upgrade Jefferies Underperform → Hold $39
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Harley-Davidson, Inc. is engaged in the manufacture and sale of custom, cruiser, and touring motorcycles. It operates through the following segments: Motorcycles & Related Products and Financial Services. The Motorcycles & Related Products segment manufactures, designs, and sells at wholesale on-road Harley-Davidson motorcycles as well as motorcycle parts, accessories, general merchandise, and related services. The Financial Services segment consists of financing and servicing wholesale inventory receivables and retail consumer loans, primarily for the purchase of Harley-Davidson motorcycles. The company was founded by William Sylvester Harley, Arthur Davidson, Walter C. Davidson, Sr. and William A. Davidson in 1903 and is headquartered in Milwaukee, WI.
Insider Trading Relationship Date Transaction Cost #Shares Value ($) #Shares Total SEC Form 4
Mansfield Luke ChristopherOfficerFeb 13 '25Proposed Sale25.963,40088,264Feb 13 04:43 PM
ZEITZ JOCHENPresident and CEOFeb 09 '25Option Exercise0.0045,3090675,596Feb 11 04:29 PM
Termaat ToriChief Human Resources OfficerFeb 09 '25Option Exercise0.002,198013,234Feb 11 04:27 PM
Root Jonathan RCFO and President, CommercialFeb 09 '25Option Exercise0.002,494022,542Feb 11 04:25 PM
Mansfield Luke ChristopherChief Commercial OfficerFeb 09 '25Option Exercise0.002,347027,312Feb 11 04:23 PM
Krishnan JagdishChief Digital OfficerFeb 09 '25Option Exercise0.003,999028,711Feb 11 04:21 PM
Krause Paul JChief Legal OfficerFeb 09 '25Option Exercise0.003,251026,054Feb 11 04:19 PM
Koval GlenSVP Motorcycle DevelopmentFeb 09 '25Option Exercise0.002,73108,790Feb 11 04:17 PM
KORNETZKE MARK RChief Accounting OfficerFeb 09 '25Option Exercise0.002,35208,121Feb 11 04:15 PM
ZEITZ JOCHENPresident and CEOFeb 05 '25Option Exercise0.0063,9510653,632Feb 07 04:28 PM
Termaat ToriChief Human Resources OfficerFeb 05 '25Option Exercise0.001,515010,116Feb 07 04:27 PM
Root Jonathan RCFO and President, CommercialFeb 05 '25Option Exercise0.003,168017,794Feb 07 04:26 PM
Mansfield Luke ChristopherChief Commercial OfficerFeb 05 '25Option Exercise0.002,077022,875Feb 07 04:25 PM
Krishnan JagdishChief Digital OfficerFeb 05 '25Option Exercise0.003,168020,662Feb 07 04:24 PM
Krause Paul JChief Legal OfficerFeb 05 '25Option Exercise0.002,243021,295Feb 07 04:23 PM
Koval GlenSVP Motorcycle DevelopmentFeb 05 '25Option Exercise0.001,36507,227Feb 07 04:22 PM
KORNETZKE MARK RChief Accounting OfficerFeb 05 '25Option Exercise0.001,82906,765Feb 07 04:21 PM
Do CharlesSr. Vice President, HDFSIFeb 05 '25Option Exercise0.001,53401,717Feb 07 04:20 PM
Sylvester MaryroseDirectorOct 30 '24Sale32.254,278137,96617,687Nov 01 04:38 PM
Sylvester MaryroseDirectorOct 30 '24Proposed Sale32.904,278140,746Oct 30 04:18 PM
Alstead TroyDirectorMay 17 '24Option Exercise0.004,412031,046May 21 09:16 PM
FARLEY JR JAMES DDirectorMay 17 '24Option Exercise0.004,412018,471May 21 09:15 PM
LINEBARGER NORMAN THOMASDirectorMay 17 '24Option Exercise0.004,412024,651May 21 09:15 PM
Golston Allan C.DirectorMay 17 '24Option Exercise0.002,20702,207May 21 09:15 PM
Sylvester MaryroseDirectorMay 17 '24Option Exercise0.004,412021,965May 21 09:15 PM