Genius Sports (GENI) Gets 10.6% Boost from PMG Deal

We recently published 10 Stocks With Shocking Surges. Genius Sports Ltd. (NYSE:GENI) is one of the best-performing stocks on Wednesday.

Genius Sports snapped a four-day losing streak on Wednesday, jumping 10.62 percent to close at $11.25 apiece as investors cheered its newly formed partnership with marketing firm PMG to help brands get closer to their customers.

Under a multi-year partnership, the two companies have joined forces to help brands within the PMG portfolio reach their audiences through Genius Sports Ltd.’s (NYSE:GENI) FANHub platform.

The collaboration will focus on three areas, including next generation ad formats such as in-game ads and augmented reality experiences that can blend into the game itself; comprehensive measurement frameworks to demonstrate sports outcomes; and early access to emerging technologies on FANHub.

According to PMG, Genius Sports Ltd. (NYSE:GENI) will also help support PMG’s AI-driven marketing operating system called Alli, which helps brands stay on top of trends and run relevant ads.

“By partnering with [Genius Sports Ltd. (NYSE:GENI)] and their FANHub platform, we’re building on our track record of helping brands insert themselves authentically into cultural conversations. PMG’s clients will be at the forefront of sports innovation, with access to technologies and formats that will define the future of fan engagement,” said PMG Integrated Media Head Carly Carson.

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