Snowflake (SNOW) Backs Hightouch to Advance AI-Driven Marketing Tech

Snowflake Inc. (NYSE:SNOW) is one of the Must-Watch AI Stocks on Wall Street. On July 29, Snowflake Ventures and Capital One Ventures announced an investment in Hightouch, a prominent data and AI agent platform for marketers. This new funding underscores the significant role of agentic AI in revolutionizing marketing technology.

Back in 2024, Hightouch introduced an agentic AI product for lifecycle marketing called AI Decisioning. Several enterprises have since adopted the product, enabling them to boost learning, accelerate campaign velocity, and also deliver incremental engagement and sales.

The capital and support coming in from both Snowflake Ventures and Capital One Ventures will help Hightouch’s ongoing research and development endeavors related to how AI agents can transform marketing workflows.

Hightouch also plans on expanding its suite of agents to cover additional marketing use cases so that marketers can transition to speedy, data-driven campaign execution.

According to Hightouch, its customers have also been leveraging Snowflake’s AI Data Cloud and LLM capabilities, like Snowflake Cortex AI, through the Hightouch Composable CDP. Moreover, many have also begun activating AI Decisioning on top of this foundation. Both Hightouch and Snowflake are committed to provide their customers with modern, composable, AI-driven solutions.

“Hightouch is pushing the boundaries of what’s possible with AI in marketing for our joint customers. By building directly on top of Snowflake’s unified platform for data and AI, Hightouch enables marketers to execute faster, with less complexity and more control. We’re excited to support their continued growth and innovation in the AI Data Cloud.” -Adam Kaufman, Vice President, Global Head of Industry Go to Market, Snowflake.

Snowflake Inc. (NYSE:SNOW) is a cloud-based data storage company providing a data analysis, storage, and sharing platform.

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