GameSquare Approves Stock Buyback Program Funded by Ethereum Yield Proceeds

Purchased 2,717 of Ethereum for $10 million, increasing treasury holdings to 15,630.07 ETH

Onchain yield strategy with Dialectic commenced August 1, 2025

FRISCO, Texas, Aug. 4, 2025 /PRNewswire/ -- GameSquare Holdings, Inc. (NASDAQ: GAME) ("GameSquare" or the "Company") a next-generation media, entertainment, and technology company, today announced that it began its previously disclosure Ethereum (ETH) treasury strategy through Dialectic's onchain yield platform on August 1, 2025. The strategy targets annualized yields of 8% to 14% and is a central pillar of GameSquare's crypto-native treasury initiative.

In connection with the next phase of its crypto-native treasury strategy, GameSquare's Board of Directors has authorized a stock repurchase program, funded through net proceeds generated by the onchain yield platform, to acquire up to $5 million worth of GameSquare's common stock. Under the repurchase program, GameSquare may purchase shares of its common stock on a discretionary basis from time to time through open market repurchases, in privately negotiated transactions, or other means, including through Rule 10b5-1 trading plans.

"We are taking a clear and disciplined approach to capital allocation," said Justin Kenna, CEO of GameSquare. "Every dollar of net income our Ethereum yield strategy generates can be used to buy back our stock, provided it trades below $1.50 per share under our current plan. This reflects our belief that the current market value does not fully capture the long-term earnings potential of our operating businesses or our treasury management strategy."

GameSquare expects to generate target onchain yields of 8% to 14% annually through its partnership with Dialectic. The yield program represents a core element of GameSquare's broader initiative to convert ETH holdings from passive assets into recurring, income-generating capital.

Kenna continued, "With over $60 million now deployed in ETH and NFT purchases, we're focused on turning Ethereum from a passive asset into a source of recurring revenue. This strategy is about more than just holding crypto, it's about generating real returns, creating shareholder value, and building a new revenue stream for the business."

The Company's previously announced authorization to allocate up to $250 million toward its Ethereum treasury strategy remains in place and will support potential expansion over time.

About GameSquare Holdings, Inc.

GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Clan, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. Complementing our operating strategy, GameSquare operates a blockchain-native Ethereum treasury management program designed to generate onchain yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit www.gamesquare.com.

Forward-Looking Information

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SOURCE GameSquare