Why Citi Sees NVIDIA (NVDA) Facing Growing Pressure From Broadcom and Google

NVIDIA Corporation (NASDAQ:NVDA) is one of the Exciting AI Stocks to Watch Right Now. On September 8, Citi reiterated the stock as “Buy” and lowered its price target to $200 per share from $210. The firm believes that the AI chipmaker’s “moat” is being threatened by other AI chipmakers, leading to the price target cut.

Citi highlighted how Broadcom’s recent quarterly results have demonstrated robust year-over-year growth. Moreover, a $10 billion order of custom AI chips known as XPUs from a mystery customer has further added to Broadcom’s strength.

Based on these details, Citi estimated that Nvidia will report roughly 4% lower 2026 GPU sales than previously estimated. The firm further said that increasing competition from Broadcom could be accelerated by Google’s increasingly competitive tensor processing units, or TPUs.

These TPUs are a growing threat to sales of Nvidia’s graphics processing units, or GPUs.

“We previously expected the AI XPU chip sales to outpace GPU sales in 2026 and view Broadcom’s comments of faster XPU adoption likely driven by Google’s shift in indirectly competing with Nvidia to offer compute capacity to its rivals like Meta, Open AI, and Oracle, a risk we flagged recently. We estimate ~$12B GPU sales impact to Nvidia’s 2026 sales from the above deals.”

NVIDIA Corporation (NASDAQ:NVDA) specializes in AI-driven solutions, offering platforms for data centers, self-driving cars, robotics, and cloud services.

While we acknowledge the potential of NVDA as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None.