GoodRx Holdings Launches New Campaign, 'The Savings Wrangler'

GoodRx Holdings, Inc. (NASDAQ:GDRX) is one of the 12 Best NASDAQ Penny Stocks to Buy According to Hedge Funds. On September 2, GoodRx Holdings, Inc. (NASDAQ:GDRX) announced the launch of The Savings Wrangler.

GoodRx is entering a new creative territory with the launch of The Savings Wrangler. This brand campaign focuses on the company’s mission to bring life in an unforgettable way, introducing a lasso-wielding heroine to deepen cultural relevance and brand resonance. The heroine is a lovable and fiercely dedicated cowgirl who’s on a mission to help Americans against the Wild West of prescription pricing.

“We know prescription prices can be daunting, but saving money on them shouldn’t be. The Savings Wrangler is here to turn a frustrating experience into one that’s approachable, empowering, and hassle-free. We saw an opening for levity in healthcare advertising, but knew it was important to avoid a humor-at-all-cost mentality. The Savings Wrangler humanizes the experience felt by so many Americans at the pharmacy, showcasing our leadership role in helping them save time and money on prescriptions,” said Ryan Sullivan, Chief Marketing Officer at GoodRx.

The character named Dusty Pete personifies the heart of GoodRx, which reflects the goal of the company, which is helping people get the savings they deserve. The campaign launched with a TV spot on August 30, which will extend across multiple channels, including CRM, in-app, display advertising, and organic and paid social media, among others. The Savings Wrangler will be displayed in Times Square on September 22 with a full subway station takeover, indicating the bold message on prescription affordability.

GoodRx Holdings, Inc. (NASDAQ:GDRX), along with its subsidiaries, provides information and tools that allow consumers to compare prices and save on their prescription drug purchases in the U.S.

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Disclosure: None. This article is originally published at Insider Monkey.