Analysts Diverge on GitLab as AI DevSecOps Push Meets Market Uncertainty

GitLab Inc. (NASDAQ:GTLB) is one of the fastest-growing AI stocks to invest in now. On September 30, 2025, Wells Fargo initiated coverage of GitLab with an Equal Weight rating and a $50.00 price target.

The firm pointed to uncertainty around GitLab’s go-to-market transition, highlighted tougher year-over-year pricing comparisons, and noted investor hesitation around near-term visibility.

They added that GitLab may “continue to swim upmarket with its Ultimate product among existing enterprise customers,” while also warning that the rise of agentic coding tools may complicate how DevOps investors evaluate value in a shifting software landscape.

Just days later, on October 6, Morgan Stanley maintained an Overweight rating and raised its price target from $56 to $60, reaffirming confidence in GitLab’s long-term positioning.

Founded in 2014, GitLab Inc. (NASDAQ:GTLB) offers an all-in-one software delivery platform spanning source control, CI/CD, and application security, designed to reduce fragmentation across developer workflows. The company is a fast-expanding DevSecOps platform increasingly integrating AI capabilities across its toolchain.

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