Paylocity Skates Into NHL Arena with Vegas Golden Knights Deal

Paylocity Holding Corporation (NASDAQ:PCTY) is one of the oversold mid-cap stocks to buy according to hedge funds.

In a move that mixes sports flair with enterprise software, Paylocity (NASDAQ: PCTY) announced on October 9, 2025 that it has become the Official Human Capital Management (HCM) Partner of the NHL’s Vegas Golden Knights. Under the agreement, the Knights will adopt Paylocity’s HR technology to streamline operations, cut down on manual tasks, and shift focus toward culture, talent development, and employee experience.

The partnership also gives Paylocity exposure across the Golden Knights’ brand platforms, reinforcing its identity in high‑visibility, performance‑oriented contexts. No financial terms were disclosed, leaving the revenue impact speculative, but this deal mirrors a broader trend of tech firms using sports sponsorships as both branding and client acquisition levers.

Paylocity Holding Corporation (NASDAQ:PCTY) is a provider of cloud‑based HR, payroll, finance and IT solutions, focused on automating human capital workflows for SMBs and mid‑sized enterprises.

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Disclosure: None.