Realtor.com Debuts Spotlight Listings to Help Agents Maximize Listing Visibility and Close More Sales

New enhancements to Local Expert℠, paired with Spotlight Listings, gives agents a one-two punch to boost their personal brand and get in front of serious buyers and sellers in today's shifting market

AUSTIN, Texas, Nov. 12, 2025 /PRNewswire/ -- Realtor.com^® has launched Spotlight Listings, a new premium listing solution designed to capture more attention as buyers gain leverage and listing agents and sellers look for greater visibility for their home. The company also rolled out enhanced features for its Local Expert℠ marketing product, providing agents with more ways to strengthen their personal brand, demonstrate expertise, and connect with high-intent buyers and sellers on Realtor.com^®.

As the housing landscape shifts and buyers gain more leverage, listing agents face growing pressure to prove their value to sellers and ensure for-sale listings stand out. Spotlight Listings gives properties premium placement and double the visibility with Realtor.com^®'s engaged audience, helping listings agents attract more qualified buyers and deliver faster results for sellers.

At the same time, the Local Expert℠ product acts as a digital billboard on Realtor.com^®, allowing buyer and listing agents to showcase recent sales, ratings or reviews, as well as build credibility with potential clients through targeted, high-visibility ads, an enhanced, eye-catching profile and detailed performance reporting.

"As the market shifts in favor of buyers, agents need tools that not only promote homes to motivated buyers but also elevate their personal brand," said Owais Siddiqui, Realtor.com^® Senior Director of Product Management. "Spotlight Listings and Local Expert℠ deliver a powerful combination – Spotlight Listings helps sellers elevate visibility with serious buyers, while Local Expert℠ helps agents to build lasting brand recognition and drive new business."

These new and enhanced offerings make it easier than ever for agents to succeed in today's market.

• New Spotlight Listings: Gives agents the ability to showcase properties with premium placements on Realtor.com^® designed to capture attention, drive more views and engagement, and attract serious buyers. With elevated positioning in search results and maps, plus enhanced Listing Detail Pages featuring an expanded gallery with an emphasis on property visuals, Spotlight Listings help agents boost listing visibility and demonstrate their value to sellers. It's available to promote single-family homes, apartments, condos, farm, land and mobile properties. Listings are even featured in ZIP-targeted listing recommendation emails sent to high-intent buyers in the local market.
• Enhanced Local Expert℠ product: A real estate professional's online billboard. Puts an agent's brand front and center with targeted, high-visibility ads across Realtor.com^® and an enhanced eye-catching agent profile with new featured placement in Agent Search. Agents can showcase their expertise, highlight recent home sales and client reviews, and build trust with buyers and sellers in their local markets. The tool provides access to detailed reporting so agents can measure ad performance and optimize accordingly. Agents who use the Local Expert℠ marketing solution close five times as many deals.

Together, Spotlight Listings and Local Expert products form a "better together" bundle that empowers agents to boost their visibility in search results on Realtor.com^®, strengthen their brand with buyers and sellers, and stand apart from other agents. By combining both products, agents secure more layers of exposure and integration into Realtor.com^®'s highly engaged ecosystem – ensuring high visibility and recall for both their listings and their brand.

Whether used individually or together, the Spotlight Listings and Local Expert℠ products give agents a timely, competitive advantage in today's market. Click here for more information about the Spotlight Listings and Local Expert℠ products.

About Realtor.com^®

Realtor.com^® pioneered online real estate and has been at the forefront for over 25 years, connecting buyers, sellers, and renters with trusted insights, professional guidance and powerful tools to help them find their perfect home. Recognized as the No. 1 site trusted by real estate professionals, Realtor.com^® is a valued partner, delivering consumer connections and a robust suite of marketing tools to support business growth. Realtor.com^® is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc.

Media Contact: Sara Wiskerchen, [email protected]

SOURCE Realtor.com