The Motley Fool's analysts Andy Cross, Emily Flippen, and Jason Moser discuss the power of advertising diversification.
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Netflix's (NASDAQ: NFLX) advertising business emergence mirrors Amazon's trajectory, where what started as a "side note" has grown into a $56 billion revenue stream. While Netflix may not reach Amazon's scale, analysts believe the streaming giant's substantial user base positions it for billions in future ad revenue.
The company remains strategically quiet about specific metrics, likely for competitive reasons, but transparency will increase as the business grows larger.
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