Celsius Holdings Innovation Pipeline Expands Beyond Energy Core

Celsius Holdings, Inc.’s CELH third-quarter 2025 results show how far the company’s innovation pipeline has evolved, pushing well beyond its original energy drink roots and shaping a broader functional beverage portfolio. Much of that momentum came from fast moving flavor launches and seasonal drops that continue to resonate strongly with consumers.

Alani Nu was the standout again. Its Witches Brew flavor delivered record sell through and more than doubled last year’s results, showing how a smartly timed limited release can energize both fans and retailers. The rollout of Winter Wonderland for the holidays is generating strong engagement.

The Celsius brand also accelerated its own innovation story. Spritz Vibe marked the first limited release for the brand and saw strong early traction across retailers in the United States and Canada. Celsius is simultaneously refreshing its Fizz Free line and using international markets like the Nordics to introduce new launches. These moves reflect a clear intention to broaden consumption occasions while keeping the brand culturally relevant and top of mind.

Across Celsius, Celsius Essentials, Alani Nu and Rockstar Energy, each brand now carries a distinct role within a growing functional beverage lineup. Management highlighted how these innovations are supported by PepsiCo’s PEP network and how retailers at the National Association of Convenience Stores Trade Show responded actively to CELH’s expanded portfolio.

The company’s growing slate of seasonal flavors, limited drops and refreshed offerings shows an innovation system that is fast, coordinated and increasingly influential. Celsius Holdings is not just expanding its lineup but is also creating a broader canvas for growth that extends well beyond classic energy.

How PEP and KO Are Pushing Their Innovation Engines

PepsiCo is expanding its functional beverage offerings with new formulations, enhanced hydration platforms and flavor-forward extensions across its major brands. PepsiCo is also testing formats beyond traditional bottles and cans, using quicker launch cycles to keep products culturally relevant. This approach shows how PEP is trying to widen consumption occasions through fast, consumer-driven innovation rather than relying solely on its legacy lineup.

Coca-Cola KO is also embracing a faster, more experimental innovation rhythm. The company has been rolling out new flavor variations, seasonal offerings and refreshed versions of classic products to spark renewed consumer interest. Coca-Cola is pairing these launches with stronger marketing activations and packaging refreshes to boost visibility across channels. By broadening its functional, flavor-led pipeline, KO is working to maintain excitement and relevance in a highly competitive beverage landscape.

CELH Stock’s Price Performance, Valuation & Estimates

Shares of Celsius Holdings have rallied 59.7% year to date against the industry’s decline of 15.8%.

CELH’s Price Performance Versus Industry

From a valuation standpoint, CELH trades at a forward price-to-earnings ratio of 28.03, much higher than the industry’s average of 14.38.

CELH’s Valuation Compared to Industry

The Zacks Consensus Estimate for CELH’s 2025 and 2026 earnings implies year-over-year growth of 80% and 20.7%, respectively.

Celsius Holdings currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report

This article originally published on Zacks Investment Research (zacks.com).

Zacks Investment Research