Brown-Forman (BF-B) Faces U.S. Demand Weakness Despite Product Gains, RBC Capital Maintains Neutral Rating

By Sheryar Siddiq | December 14, 2025, 11:44 PM

Brown-Forman Corporation (NYSE:BF-B) ranks among the best sin stocks to buy in 2026. On December 5, RBC Capital maintained a neutral view on Brown-Forman Corporation (NYSE:BF-B), reiterating its Sector Perform rating and $30 price target.

Although the firm admitted that Brown Forman’s Blackberry product line was performing better, it stated that these improvements were not enough to affect its overall investment thesis.

Brown Forman’s most recent quarter was deemed “mixed” by RBC Capital, which said that although the company made headway in some areas as compared to the months prior, underlying weakness in the U.S. and other developed countries continues to pose difficulties.

Brown Forman’s recent financial results, released on December 4, highlighted the continued constraints on the global spirits industry. The company reported that net sales for the quarter fell 5% to $1.0 billion. This reduction was mostly due to distributor inventory adjustments and lower consumer demand in the key U.S. market, in addition to trends in other developed countries. On the bottom line, diluted earnings per share plummeted 14% to $0.47, slightly lower than analyst consensus.

That said, RBC welcomed Brown Forman’s decision to reaffirm its forecast ranges, citing stronger-than-expected first-half sales offset by ongoing soft consumer takeout patterns in an uncertain market.

Brown-Forman Corporation (NYSE:BF-B) manufactures, imports, exports, and markets a variety of alcoholic beverages. The company’s product line includes beverages like whiskies, tequila, vodka, ready-to-drink cocktails, and wine.

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READ NEXT: 10 Best Magic Formula Stocks for 2025 and 10 Best Retirement Stocks to Buy According to Hedge Funds.

Disclosure: None. This article is originally published at Insider Monkey.

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