Jim Cramer Calls Build-A-Bear Stock (BBW)'s Recent Decline "Kind of Extreme"

By Syeda Seirut Javed | December 17, 2025, 12:40 PM

Build-A-Bear Workshop, Inc. (NYSE:BBW) is one of the stocks that Jim Cramer shared his take on. Cramer highlighted the company’s turnaround during the episode. The Mad Money host said:

“Remember Build-A-Bear Workshop, the iconic mall staple where kids can go bring the teddy bear of their dreams to life? After spending a while lost in the wilderness, the stock’s mounted this really remarkable turnaround. Do you know this thing is up more than 5000% from the COVID era lows?

Lately, Build-A-Bear has been hit… by tariffs, and when the company reported last week, the results were a bit mixed: better-than-expected earnings paired with slightly soft sales. In response, the stock was crushed, down 15.5%, single session, kind of extreme if you ask me. Although it’s since made back about half that. Still, it’s down from $75 and change at its highs in September to $52 and change today.”

Copyright: auremar / 123RF Stock Photo

Build-A-Bear Workshop, Inc. (NYSE:BBW) sells customizable and pre-stuffed plush animals along with clothing, accessories, and novelty items. During the June 2 episode, when a caller asked whether they should hold, trim, or add to their position in the stock, Cramer replied:

“Alright, I remember many, many years ago when Danny Meyer came here… and he said, listen, this is a company to watch. It is a company that is also a great hospitality company. And I’m going to tell you I have followed it ever since. I cannot believe it had that earnings breakout. And if anything… I’m a holder, not a buyer, because it just had that spike. But if it came down, I would certainly be a buyer.”

While we acknowledge the potential of BBW as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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