Jim Cramer Repeats His "Own It, Don't Trade It" Mantra on Apple

By Syeda Seirut Javed | December 28, 2025, 11:16 AM

Apple Inc. (NASDAQ:AAPL) is one of the stocks Jim Cramer discussed along with macroeconomic conditions. Cramer highlighted how the company tackled the tariffs, as he remarked:

“I also asked what the impact of President Trump’s trade policies would be on tech, and by and large, this hasn’t been a major issue. There were times that tariffs on China and India looked like they might impact Apple, but the company won exemptions by making large domestic investment commitments. I say Apple, own it, don’t trade it.”

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Apple Inc. (NASDAQ:AAPL) manufactures and sells devices such as the iPhone, Mac, iPad, along with its line-up of wearables and accessories. The devices are supported by the company’s app ecosystem, AppleCare, and cloud tools. During the December 17 episode, Cramer called the company a “buyback monster.” The Mad Money host stated:

“Second, don’t forget that Apple, the second-largest company in the world, also happens to be a buyback monster, having shrunk its share count by 33.7% since the end of 2015. The stock’s up 933% over that same period. I always say own Apple, don’t trade it, so tonight, I just want to point out that this is a $4 trillion company that still managed to repurchase more than a third of its shares over the past decade.”

While we acknowledge the potential of AAPL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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