Under Armour (UAA) Moves 7.5% Higher: Will This Strength Last?

By Zacks Equity Research | December 31, 2025, 6:08 AM

Under Armour UAA shares soared 7.5% in the last trading session to close at $5.14. The move was backed by solid volume with far more shares changing hands than in a normal session. This compares to the stock's 4.4% gain over the past four weeks.

Under Armour's growth remains strong in EMEA and Latin America, supported by premium products and disciplined pricing. Brand momentum is rising sharply among younger consumers, while a strong balance sheet supports continued long-term growth.

This sports apparel company is expected to post quarterly loss of $0.02 per share in its upcoming report, which represents a year-over-year change of -125%. Revenues are expected to be $1.31 billion, down 6.6% from the year-ago quarter.

Earnings and revenue growth expectations certainly give a good sense of the potential strength in a stock, but empirical research shows that trends in earnings estimate revisions are strongly correlated with near-term stock price movements.

For Under Armour, the consensus EPS estimate for the quarter has been revised 38.5% lower over the last 30 days to the current level. And a negative trend in earnings estimate revisions doesn't usually translate into price appreciation. So, make sure to keep an eye on UAA going forward to see if this recent jump can turn into more strength down the road.

The stock currently carries a Zacks Rank #3 (Hold). You can see the complete list of today's Zacks Rank #1 (Strong Buy) stocks here >>>>

Under Armour is part of the Zacks Textile - Apparel industry. LuxExperience B.V. - Sponsored ADR LUXE, another stock in the same industry, closed the last trading session 0.6% lower at $8.48. LUXE has returned -8.5% in the past month.

LuxExperience B.V. - Sponsored ADR's consensus EPS estimate for the upcoming report has changed +20% over the past month to -$0.12. Compared to the company's year-ago EPS, this represents a change of -185.7%. LuxExperience B.V. - Sponsored ADR currently boasts a Zacks Rank of #3 (Hold).

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Under Armour, Inc. (UAA): Free Stock Analysis Report
 
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This article originally published on Zacks Investment Research (zacks.com).

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