JPMorgan Reaffirms Overweight Rating on Primo Brands (PRMB) as 2026 Outlook Predicts Recovery for Beverage, Personal Care Sectors

Primo Brands Corporation (NYSE:PRMB) is one of the low priced stocks to buy with high upside potential. On December 18, JPMorgan lowered the firm’s price target on Primo Brands to $21 from $23, while keeping an Overweight rating. As part of its 2026 outlook, JPMorgan noted that while the fundamental environment for the beverages, household, and personal care sectors remains difficult, the firm anticipates an improvement as 2025’s hurdles are surpassed.

Earlier on November 26, Barclays analyst Lauren Lieberman lowered the firm’s price target on Primo Brands to $24 from $25, while maintaining an Overweight rating on the shares. The firm believes that the current rate of customer attrition and the specific composition of revenue will create more hurdles for direct delivery in 2026 than earlier projections suggested.

On the same day, Mizuho also lowered the price target on Primo Brands to $28 from $35 with an Outperform rating on the shares. According to Mizuho, Nielsen scanner data covering the period ending November 15 indicates a decline in retail sales volume alongside an increase in promotional discounting.

Furthermore, Goldman Sachs analyst Bonnie Herzog cut the price target on Primo Brands to $18 from $21 with a Neutral rating on November 25. The firm expressed concern regarding emerging challenges for Primo Brands Corporation (NYSE:PRMB) over the coming months and warned that sales may decline more rapidly and for a longer duration than originally anticipated.

Primo Brands Corporation (NYSE:PRMB) operates as a branded beverage company in North America. It distributes to direct-to-consumer, retail, residential, eCommerce, on-premise, and commercial channels.

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Disclosure: None. This article is originally published at Insider Monkey.