Piper Sandler Retains a Neutral rating on e.l.f. Beauty, Inc. (ELF)

 e.l.f. Beauty, Inc. (NYSE:ELF) is among the 7 Best Beauty Stocks to Buy Right Now.

On December 22, 2025, TheFly reported that Piper Sandler reduced e.l.f. Beauty, Inc. (NYSE:ELF) price objective from $100 to $85 and retained a Neutral rating. According to the firm, the corporation’s market share increased in Q3 2026 after slowing down in Q2 2026. SPINS statistics through November 30 show that competition is intensifying, making innovation crucial in the segment.

Separately, TD Cowen reports on January 6, 2026, that e.l.f. Beauty, Inc. (NYSE:ELF)’s weekly sales are getting better, with a 17% year-over-year rise in the week. Sales trends grew on a two-year stack basis compared to the previous week. When compared to the previous reporting period, the company’s share gains increased to 70 basis points on a four-week basis. TD Cowen continues to rate the stock as a buy.

The stock is up by 13.38% YTD as of January 9, 2026.

In fiscal 2026, e.l.f. Beauty, Inc. (NYSE:ELF) anticipates annual costs of over $50 million due to rising import taxes in the United States. China accounts for around 75% of the cosmetics manufacturer’s global production, as per Reuters.

e.l.f. Beauty, Inc. (NYSE:ELF) is a multi-brand beauty firm that sells inclusive, affordable, clean, vegan, and cruelty-free cosmetics and skin care items.

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