Cautious Analyst Sentiment on Adobe (ADBE) Amid Intensifying Competition Across Core Creative Markets

Adobe Inc. (NASDAQ:ADBE) is included on our list of the best undervalued wide moat stocks.

Amid intensifying competition pressures across its core creative markets, analyst sentiment surrounding Adobe Inc. (NASDAQ:ADBE) remains cautious. On January 14, 2026, Baird reduced its price target on the stock from $410.00 to $350.00, while reiterating a ‘Neutral’ rating.

The cautious sentiment was reinforced on January 9, 2026, when BMO Capital downgraded Adobe Inc. (NASDAQ:ADBE) from ‘Outperform’ to ‘Market Perform’ and reduced its target from $400.00 to $375.00. While acknowledging that competition among smaller businesses, students, and freelancers remains heightened, the investment firm believes the stock appears reasonably priced. However, the firm expects the shares to remain range-bound due to the lack of near-term catalysts.

Some analysts also hold a bearish stance. On January 12, 2026, Goldman Sachs initiated coverage on Adobe Inc. (NASDAQ:ADBE), assigning a ‘Sell’ rating with a $290.00 price target. The investment bank attributed its sentiment to growth slowing down among high-end users and the company’s limited exposure to the growing, budget-conscious segment.

Adobe Inc. (NASDAQ:ADBE) leverages its Digital Media, Digital Experience, and Publishing segments to provide digital marketing and media solutions. With its offerings, the company enables content creation, customer experience optimization, and digital collaboration worldwide.

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