Jeffs' Brands Ltd. (NASDAQ:JFBR) shares are trading lower on Wednesday. The company announced that its subsidiary, KeepZone AI Inc., had signed a non-exclusive reseller agreement with Israeli multi-sensor technology firm Beesense Sensors Systems Ltd.
As per the deal, KeepZone will market, sell, and support select Beesense products, including the Firefly, Mantis, and BEE series, and services in Canada and Mexico.
These dual-channel observation and surveillance systems are designed for land, air, and maritime applications, delivering real-time, comprehensive ISR capabilities.
The deal will strengthen Jeff's Brands' footprint in the North American defense and security markets.
Alon Dayan, Chief Executive Officer of KeepZone, added, "We believe this strategic collaboration not only strengthens our position in the defense and security space but also leverages our AI expertise to deliver enhanced value to end-users, supporting Jeff's Brands' vision for diversified, tech-forward growth."
Anti-Drone Systems Deal In Mexico
On Tuesday, KeepZone penned an exclusive reseller agreement with a leading aerospace defense technology developer to market advanced counter-drone systems in Mexico.
Notably, Jeffs' Brands has recently accelerated its push into homeland security through multiple international distribution and representation agreements, aiming to capture rising global demand for advanced defense and security technologies.
JFBR Price Action: Jeffs Brands shares were down 33.96% at $0.76 at the time of publication on Wednesday. The stock is trading near its 52-week low of $0.53, according to Benzinga Pro data.
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