Interparfums Extends Fragrance License With Guess? to Fuel Growth

Interparfums, Inc. IPAR announced a major long-term extension of its exclusive worldwide licensing agreement with Guess?, Inc., reinforcing a highly successful and strategically important partnership in the global fragrance market. The agreement has been extended by 15 years, resulting in a total remaining term of 23 years, and continues to cover the creation, development, and global distribution of GES fragrances.

This expansion reflects the durability and strength of IPAR’s collaboration with Guess. With more than seven years of partnership, Interparfums has transformed the Guess fragrance portfolio into a globally recognized platform through consistent innovation, elevated packaging and disciplined brand stewardship. These efforts have supported sales growth in key markets and strengthened the brand’s presence with consumers globally.

Since Guess entered the Interparfums portfolio in 2018, the company has successfully built multiple fragrance franchises, including Bella Vita and Uomo, while expanding the Seductive pillar. More recently, the launch of the women’s Iconic fragrance in 2024, followed by the men’s version in 2025, performed quite well. Management also pointed to a healthy pipeline of upcoming launches, reinforcing confidence in the long-term growth potential of the GES fragrance business.

Guess reiterated its confidence in Interparfums’ ability to manage and grow the fragrance business, citing the company’s expertise in product innovation and brand execution.

Beyond Guess, Interparfums continues to invest in strengthening and diversifying its brand portfolio. The launch of Solferino, its first wholly owned ultra-luxury fragrance brand, reflects a strategic shift toward greater ownership and control over brand development. The Paris flagship opening, alongside a selective retail rollout beginning with roughly 40 stores, underscores a calculated, long-term approach to building the brand.

Additionally, management reaffirmed confidence in newer and emerging brands such as Longchamp, Off-White, and Annick Goutal, which are expected to contribute gradually in 2026 and accelerate more meaningfully in 2027. Together, these initiatives position IPAR for a stronger growth trajectory.

Share Price Performance

Interparfums’ shares have gained 2.5% in the past three months compared with the industry’s growth of 12.4%. IPAR presently carries a Zacks Rank #3 (Hold).

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