Baidu's AI Models Continue to Expand with Ernie Assistant Surpassing 200 million Monthly Active Users

Baidu, Inc. (NASDAQ:BIDU) is one of the Top 15 Chinese Companies on US Exchanges.

On January 20, WSJ reported that Baidu, Inc.’s AI assistant has surpassed 200 million monthly active users. Amid the growing AI competition among Chinese tech giants, Baidu’s flagship AI model Ernie Assistant is integrated into the company’s leading search engine app and on personal computers.

Ernie Assistant connects with major applications, including JD.com, Meituan, and Trip.com, assisting with tasks such as ordering food, booking flights, offering legal and healthcare guidance, and much more. Ernie Assistant also helps in generating videos and images, and it allows users to switch to different AI models, such as DeepSeek. Ernie is also linked to the Baidu Map and Baidu Health platforms.

In other news, on January 21, Baidu Wenku, an AI-powered productivity platform and a subsidiary of Baidu, revealed that its international expansion is keeping up the pace and delivering tangible outcomes. Since Wenku’s Oreate AI debut in 2025, the AI platform has attracted over one million users worldwide. After its major upgrade in September 2025, Oreate AI saw notable growth and jumped to the top of Product Hunt’s daily rankings, gaining strong interest from users across Europe, North America, Southeast Asia, and the Middle East.

Baidu, Inc. (NASDAQ:BIDU) offers online marketing and non-marketing value-added services through its internet platform in China. The company operates via two segments: Baidu Core and iQIYI.

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Disclosure: None. This article is originally published at Insider Monkey.