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Morgan Stanley Upgrades Amplitude (AMPL) to Overweight, Raises PT to $16

By Maham Fatima | January 31, 2026, 9:45 AM

Amplitude Inc. (NASDAQ:AMPL) is one of the best small cap tech stocks to invest in now. On January 15, Morgan Stanley upgraded Amplitude to Overweight from Equal Weight, while raising its price target to $16 from a previous target of $14.

The firm believes that the company is well-positioned to capitalize on the surge of digital product user behavior data driven by generative AI’s acceleration of mobile and web application development. Additionally, the firm noted that Amplitude’s shares trade at a reasonable valuation and lack the seat-based model overhang seen elsewhere in the sector, which supports further upside potential.

Earlier on December 19, Baird increased its price target for Amplitude Inc. (NASDAQ:AMPL) to $15 from $14 while maintaining an Outperform rating. This revision followed an updated financial model informed by recent meetings with the company’s management team.

Morgan Stanley Upgrades Amplitude (AMPL) to Overweight, Raises PT to $16
Copyright: gmast3r / 123RF Stock Photo

Amplitude Inc. (NASDAQ:AMPL), together with its subsidiaries, provides a digital analytics platform that analyzes customer behavior in the US and internationally.

While we acknowledge the potential of AMPL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy Right Now.

Disclosure: None. This article is originally published at Insider Monkey.

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