BMO Stays Bullish on Primo Brands Corporation (PRMB) Despite Near-Term Estimate Reset

We recently published an article titled 10 High Growth Food Stocks To Buy. 

BMO Capital analyst Andrew Strelzik lowered the firm’s price target on Primo Brands Corporation (NYSE:PRMB) to $35 from $39 but reiterated an Outperform rating on the shares on January 23. The firm is moderating its Q4 and 2026 expectations to reflect continued business stabilization investments in the first half of the year and a slower-than-expected recovery in the customer direct segment. Despite the near-term adjustment, BMO maintains a positive stance, citing an improving trajectory in the customer direct business even if the recovery is progressing more gradually than originally modeled.

Operationally, Primo Brands Corporation (NYSE:PRMB) delivered strong performance in the third quarter of 2025, with premium net sales increasing more than 44% year over year, driven by continued momentum across the Mountain Valley and Saratoga brands. This growth highlights the company’s ability to scale its premium portfolio and capitalize on consumer demand for branded beverages. From a governance perspective, Primo Brands Corporation (NYSE:PRMB) announced a board transition in mid-January 2026, with the appointment of former CJ Foods CEO Minsok Pak as a director following a routine resignation. The company indicated the change was not related to any operational or strategic disagreements and expects Pak’s industry experience to strengthen board oversight.

Primo Brands Corporation (NYSE:PRMB) is a leading North American branded beverage company with a diversified portfolio spanning multiple products, formats, channels, and price points, distributed across the United States and Canada. The company was formed in November 2024 through the merger of Primo Water Corporation and BlueTriton Brands and operates with dual headquarters in Tampa, Florida, and Stamford, Connecticut.

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