Williams Trading Downgrades On Holding (ONON) To Hold Citing Detrimental Product Segmentation Decisions

On Holding (NYSE:ONON) is one of the stocks that should double by 2030. On January 9, Williams Trading downgraded On Holding to Hold from Buy with a price target of $47, which was brought down from $55. This sentiment was announced as the firm believed that the company’s recent product segmentation decisions were doing more harm than good.

On Holdings’ wholesale order growth in the Americas will decelerate in FY2026, and its wholesale order growth in Europe will slow for the foreseeable future. Williams Trading added that the company’s increased direct-to-consumer costs are likely to result in EBIT margin pressure over time.

In Q3 2025, the quarter was highlighted by the rapid scaling of the apparel category, which surpassed 1 million units sold for the first time and saw sales jump 86.9% to CHF50.1 million. Footwear remains the core driver, increasing 21.1% to reach CHF731.3 million. Based on these results, On Holding (NYSE:ONON) raised its full-year 2025 constant currency sales growth guidance to 34%, which was brought up from the previous forecast of at least 31%.

On Holding (NYSE:ONON) develops and distributes sports products worldwide. The company offers athletic footwear, apparel, and accessories for high-performance running, outdoor, training, all-day activities, and tennis.

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Disclosure: None. This article is originally published at Insider Monkey.