Amazon.com, Inc. (AMZN): A Bull Case Theory

We came across a bullish thesis on Amazon.com, Inc. on LongYield’s Substack. In this article, we will summarize the bulls’ thesis on AMZN. Amazon.com, Inc.'s share was trading at $210 as of February 6th. AMZN’s trailing and forward P/E were 29.3 and 25.5, respectively according to Yahoo Finance.

Amazon.com, Inc. (AMZN) remains the world’s largest e‑commerce company and a major force in cloud computing, digital advertising, and connected devices. Its business is organized into North America, International, and Amazon Web Services (AWS), monetizing a broad ecosystem that includes the flagship online marketplace, Prime subscriptions, AWS cloud offerings, proprietary hardware, streaming via Prime Video and Twitch, and an advertising platform.

Management has prioritized investments in generative AI, proprietary chips like Trainium, robotics, and a regionalized fulfilment network as central to long-term growth. In Q3 2025, Amazon reported net sales of $180.2 billion, up 13% year-over-year, with operating income of $17.4 billion despite $4.3 billion in non-recurring charges; excluding these items, operating income would have reached $21.7 billion, reflecting the underlying strength of the business. North America generated $106.3 billion in revenue, while International reached $40.9 billion and AWS $33.0 billion, with AWS posting $11.4 billion in operating income supported by strong demand for AI workloads and a $200 billion backlog.

 Amazon’s retail operations continue to benefit from Prime, third-party marketplace growth, and logistics innovation, including expanded same- or next-day delivery and grocery reach. Advertising revenue grew 22% to $17.7 billion, outpacing the broader market. Key risks include heavy capital expenditures for AI and fulfilment, competitive pressures in cloud computing, regulatory scrutiny, and macroeconomic uncertainty.

Nonetheless, Amazon’s strategic investments in AI, logistics, and advertising, combined with operational efficiency gains and robust cash flow, position the company to sustain growth across its retail, cloud, and advertising businesses. Successful execution of these initiatives could drive significant upside, while ongoing regulatory and competitive challenges remain important considerations for investors.

Previously, we covered a bullish thesis on Amazon.com, Inc. (AMZN) by FluentInQuality in May 2025, which highlighted AWS, Prime, logistics, and advertising as key growth drivers. AMZN’s stock price has been flat despite strong expansion across its core businesses. LongYield shares a similar view but emphasizes generative AI investments, Q3 2025 results, and efficiency gains as catalysts for continued upside.

Amazon.com, Inc. is on our list of the 30 Most Popular Stocks Among Hedge Funds. As per our database, 332 hedge fund portfolios held AMZN at the end of the third quarter which was 335 in the previous quarter. While we acknowledge the risk and potential of AMZN as an investment, our conviction lies in the belief that some AI stocks hold greater promise for delivering higher returns and doing so within a shorter time frame. If you are looking for an AI stock that is more promising than AMZN and that has 10,000% upside potential, check out our report about this cheapest AI stock.

READ NEXT: 30 Stocks That Should Double in 3 Years and 11 Hidden AI Stocks to Buy NOW 

Disclosure: None.