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How to Find Strong Business Services Stocks Slated for Positive Earnings Surprises

By Zacks Equity Research | February 09, 2026, 8:55 AM

Earnings are arguably the most important single number on a company's quarterly financial report. Wall Street clearly dives into all of the other metrics and management's input, but the EPS figure helps cut through all the noise.

We know earnings results are vital, but how a company performs compared to bottom line expectations can be even more important when it comes to stock prices, especially in the near-term. This means that investors might want to take advantage of these earnings surprises.

The ability to identify stocks that are likely to top quarterly earnings expectations can be profitable, but it's no simple task. Here at Zacks, our Earnings ESP filter helps make things easier.

The Zacks Earnings ESP, Explained

The Zacks Earnings ESP is more formally known as the Expected Surprise Prediction, and it aims to grab the inside track on the latest analyst estimate revisions ahead of a company's report. The idea is relatively intuitive as a newer projection might be based on more complete information.

The core of the ESP model is comparing the Most Accurate Estimate to the Zacks Consensus Estimate, where the resulting percentage difference between the two equals the Expected Surprise Prediction. The Zacks Rank is also factored into the ESP metric to better help find companies that appear poised to top their next bottom-line consensus estimate, which will hopefully help lift the stock price.

When we join a positive earnings ESP with a Zacks Rank #3 (Hold) or stronger, stocks posted a positive bottom-line surprise 70% of the time. Plus, this system saw investors produce roughly 28% annual returns on average, according to our 10 year backtest.

Stocks with a ranking of #3 (Hold), or 60% of all stocks covered by the Zacks Rank, are expected to perform in-line with the broader market. Stocks with rankings of #2 (Buy) and #1 (Strong Buy), or the top 15% and top 5% of stocks, respectively, should outperform the market; Strong Buy stocks should outperform more than any other rank.

Should You Consider Western Union?

The last thing we will do today, now that we have a grasp on the ESP and how powerful of a tool it can be, is to quickly look at a qualifying stock. Western Union (WU) holds a #3 (Hold) at the moment and its Most Accurate Estimate comes in at $0.44 a share 11 days away from its upcoming earnings release on February 20, 2026.

Western Union's Earnings ESP sits at +1.51%, which, as explained above, is calculated by taking the percentage difference between the $0.44 Most Accurate Estimate and the Zacks Consensus Estimate of $0.43. WU is also part of a large group of stocks that boast a positive ESP. Make sure to utilize our Earnings ESP Filter to uncover the best stocks to buy or sell before they've reported.

WU is just one of a large group of Business Services stocks with a positive ESP figure. MasterCard (MA) is another qualifying stock you may want to consider.

MasterCard is a Zacks Rank #3 (Hold) stock, and is getting ready to report earnings on May 7, 2026. MA's Most Accurate Estimate sits at $4.39 a share 87 days from its next earnings release.

The Zacks Consensus Estimate for MasterCard is $4.37, and when you take the percentage difference between that number and its Most Accurate Estimate, you get the Earnings ESP figure of +0.62%.

WU and MA's positive ESP metrics may signal that a positive earnings surprise for both stocks is on the horizon.

Find Stocks to Buy or Sell Before They're Reported

Use the Zacks Earnings ESP Filter to turn up stocks with the highest probability of positively, or negatively, surprising to buy or sell before they're reported for profitable earnings season trading. Check it out here >>

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The Western Union Company (WU): Free Stock Analysis Report
 
Mastercard Incorporated (MA): Free Stock Analysis Report

This article originally published on Zacks Investment Research (zacks.com).

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