Morgan Stanley Highlights Viking Holdings (VIK) for Resilience in Wealthier Demographic Segments

Viking Holdings Ltd. (NYSE:VIK) is one of the best IPO stocks to buy right now. On January 16, Morgan Stanley analyst Stephen Grambling increased the price target for Viking Holdings to $75 from $70 with an Overweight rating. In a 2026 outlook, Grambling noted that while gaming, lodging, and leisure fundamentals were muted in 2025, companies catering to older and wealthier demographics saw specific areas of acceleration.

Looking ahead, Morgan Stanley anticipates a continuation of these fundamental trends in the coming year, with the additional factor of interest rates potentially favoring goods over services.

On January 12, Bank of America also raised its price target for Viking Holdings Ltd. (NYSE:VIK) to $80 from $70 while keeping a Buy rating. The firm’s analysis of aggregated credit and debit card data revealed a 10.5% year-over-year increase in monthly cruise spending for December. BofA noted that cruise spending continues to show unique strength compared to other travel sectors, which saw an overall decline of 1.9% year-over-year in December, including a 4.1% drop in airline spend and a 2.4% decrease in hotel spend.

Viking Holdings Ltd. (NYSE:VIK) engages in the passenger shipping and other forms of passenger transport in North America, the UK, and internationally. It operates through the River & Ocean segments.

While we acknowledge the potential of VIK as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.