Is Wayfair Inc. (W) One of the Best E-Commerce Stocks to Buy Now?

Wayfair Inc. (NYSE:W) is one of the best e-commerce stocks to buy now. On February 5, Affirm announced the expansion of its partnership with Wayfair Inc. (NYSE:W), expanding its financial products to the UK and Canada. The announcement builds on the recently expanded partnership between the two companies, which brought Affirm to Wayfair Inc.’s (NYSE:W) in-store and online checkouts across the United States last October.

In another development, Wayfair Inc. (NYSE:W) received a rating update from Morgan Stanley on January 15, with the firm adjusting the price target on the stock to $140 from $130 while maintaining an Overweight rating on the shares. The rating update came as part of the firm’s hardline, broadline, and food retail 2026 outlook. Wayfair Inc. (NYSE:W) also received a rating update from Goldman Sachs on January 14, which revised the price target to $104 from $120 while maintaining a Neutral rating on the shares. The firm told investors that it updated its model on the back of investments into improving speed, selection, and availability of products.

Wayfair Inc. (NYSE:W) offers a range of decor, furniture, housewares, and home improvement products through its e-commerce platform. Its family of brands includes Birch Lane, Wayfair, AllModern, Joss & Main, Perigold, and Wayfair Professional. The company also offers products under its house brands, such as Mercury Row and Three Posts. Its operations are divided into the US and International segments.

While we acknowledge the potential of W as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.