Roku Inc (NASDAQ:ROKU) stock is surging today, last seen up 5.9% at $87.83, after the streaming name's better-than-expected fourth-quarter results and upbeat annual revenue forecast. The company also signaled plans to begin bundles of premium streaming subscriptions.
Rosenblatt Securities upgraded the stock to "buy" from "neutral" after the event, throwing in a price-target hike to $118 from $106. Several other analysts lifted their price targets as well, including Wedbush to $140 from $130.
On track for its largest single-day percentage gain since October, ROKU is breaking into positive territory year over year, though it still down 19.1% in 2026. The equity has landed on the short sell restricted (SSR) list amid the dramatic price action, however.
Over in the options pits, 11,000 calls and 13,000 puts have been exchanged so far -- five times the intraday average volume. Expiring today, the weekly 2/13 85-strike put is the most popular, with new positions being opened there.
Today's options activity signals a bearish shift, as the options pits were much more optimistic than usual heading into today. ROKU's 10-day call/put volume ratio of 4.26 at the International Securities Exchange (ISE), Cboe Options Exchange (CBOE), and NASDAQ OMX PHLX (PHLX) ranks higher than 99% of readings from the past year.
