BofA Lowers its Price Target on Etsy, Inc. (ETSY) to $63 and Maintains a Neutral Rating

Etsy, Inc. (NYSE:ETSY) is among the 12 Best Consumer Stocks to Buy According to Wall Street.

On February 11, 2026, BofA lowered its price target on Etsy, Inc. (NYSE:ETSY) to $63 from $73 previously and maintained a Neutral rating ahead of the company’s earnings report scheduled for Thursday, February 19, before market open. The firm said the target reduction reflects recent multiple compressions across the e-commerce space, though it still remains constructive on Etsy’s trajectory as it returns to growth.

Earlier, on January 27, 2026, Stifel analyst Mark Kelley reduced his price target on Etsy, Inc. (NYSE:ETSY) to $62 from $65 previously and kept a Hold rating. The firm said third-party data points to a “healthy” fourth quarter for the broader e-commerce group, but noted recent commentary from Amazon suggesting potential incremental pricing pressure on consumers in 2026.

Earlier in the month, Cantor Fitzgerald analyst Deepak Mathivanan reduced his price target to $55 from $64 and maintained a Neutral rating. While acknowledging lingering macro concerns, Cantor said the outlook for Global Internet stocks into 2026 is improving as AI moves into a “Synergy” phase that could support accelerating revenue growth, improved value capture, and clearer long-term returns on capex. The firm added that valuations remain roughly 20% below medium-term ranges despite 2025 outperformance, positioning the group for potential outperformance in 2026 as estimates and sentiment improve.

Etsy, Inc. (NYSE:ETSY) operates two-sided online marketplaces, including Etsy, Reverb, and Depop, connecting buyers and sellers globally across a range of consumer categories.

While we acknowledge the potential of ETSY as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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