Here's What Analysts Are Saying About Harley-Davidson (HOG) Post Earnings

Harley-Davidson, Inc. (NYSE:HOG) is one of the best luxury stocks to buy now. On February 12, DA Davidson adjusted the price target on Harley-Davidson, Inc. (NYSE:HOG) to $25 from $30 while maintaining a Buy rating on the shares, stating that the company delivered fiscal Q4 and fiscal year 2026 guidance well below expectations. However, it added that the management exhibited a clear commitment to a turnaround year while “laying down the hammer” on inventory cleanup.

In another development, BMO Capital also revised the price target on Harley-Davidson, Inc. (NYSE:HOG) to $24 from $30 on February 11 while maintaining an Outperform rating on the shares. The firm told investors that the company’s initial 2026 guidance came in well below expectations, primarily due to pressures arising from “reset” actions, which include a slower HDFS ramp, ongoing channel right-sizing, and steps to bolster the dealer network. BMO further stated that reversing past strategic actions makes sense, with shares getting some air cover until the unveiling of more specifics.

The same day, Harley-Davidson, Inc. (NYSE:HOG) also received a rating update from Baird, which adjusted the price target on the stock to $22 from $28 while maintaining a Neutral rating on the shares following fiscal Q4 results.

Harley-Davidson, Inc. (NYSE:HOG) operates Harley-Davidson Motor Company (HDMC) and Harley-Davidson Financial Services. HDMC manufactures and designs luxury Harley-Davidson motorcycles, motorcycle parts, apparel, and accessories. It operates globally, with operations in the EMEA region, Asia, the United States, Canada, Asia Pacific, and Latin America.

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Disclosure: None. This article is originally published at Insider Monkey.