SoundHound Stock Is Climbing Wednesday: What's Driving The Action?

SoundHound AI Inc (NASDAQ:SOUN) shares are up on Wednesday following the announcement of a new voice-powered retail tool aimed at enhancing customer interactions. Here’s what investors need to know.

• SoundHound AI shares are climbing with conviction. Why is SOUN stock up today?

AI Sales Agent Expansion

The company on Tuesday unveiled its “Sales Assist” agent, designed to analyze customer conversations and provide real-time recommendations to retail staff. This innovative tool is expected to streamline sales processes and boost revenue per customer, particularly targeting telecom retailers where complex tariffs often slow transactions.

In addition, SoundHound’s underlying AI platform has already supported numerous enterprise deployments, processing nearly 30 million customer interactions in 2025. The company anticipates that this new offering will deepen its presence in Europe and expand its recurring software revenue as more retailers adopt AI solutions.

SoundHound also announced on Wednesday the opening of its new innovation hub in Bengaluru, India. The expansion marks a significant milestone in the company’s evolution to scale agentic AI globally.

Q4 Earnings Set For Thursday

The countdown is on: SoundHound is set to report earnings on Thursday after the market close.

• EPS Estimate: Loss of 5 cents (Versus loss of 5 cents YoY)
• Revenue Estimate: $53.97 million (Up from $34.54 million YoY)

SoundHound AI Stock Trends

SoundHound AI has traded between a low of $7.18 and a high of $21.40 from February 2025 to February 2026, surging sharply into late 2025 before pulling back.

After peaking above $20 in October, the stock trended downward into early 2026, with short-term moving averages rolling over and converging toward the longer-term average.

Wall Street Analyst Outlook

Analyst Consensus & Recent Actions: The stock carries a Buy Rating with an average price target of $13.00. Recent analyst moves include:

• Piper Sandler: Neutral (Lowers Target to $11.00) (Jan. 5)
• Cantor Fitzgerald: Upgraded to Overweight (Raises Target to $15.00) (Dec. 12, 2025)

SOUN Shares Climb Wednesday

SOUN Price Action: SoundHound AI shares were up 3.35% at $8.63 at the time of publication on Wednesday, according to Benzinga Pro data.

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