Why Booking Holdings Inc. (BKNG) is One of the Best Cheap Blue Chip Stocks to Buy According to Analysts

Booking Holdings Inc. (NASDAQ:BKNG) is one of the best cheap blue chip stocks to buy according to analysts. JPMorgan maintained a Buy rating on Booking Holdings Inc. (NASDAQ:BKNG) on February 23, setting a price target of $5,600.00. The same day, Booking Holdings Inc. (NASDAQ:BKNG) was upgraded to Overweight from Equal Weight by Morgan Stanley, with the firm adjusting the price target on the stock to $5,500 from $6,150.

The firm told investors that it sees the company staying “a key driver of travel” even as the evolution of agentic tools continues, contending that Booking Holdings Inc. (NASDAQ:BKNG) will still “own the customer”, capture “robust” traveler data, and use it to drive high-margin direct business. Morgan Stanley further stated that while early agentic travel products are developing differently than expected in some ways, it thinks that Booking Holdings Inc. (NASDAQ:BKNG) and the OTAs are set to be “just as important in the agentic world as they have been the past two decades”.

In another development, Susquehanna lifted the price target on Booking Holdings Inc. (NASDAQ:BKNG) to $6,500 from $5,000 on February 20, maintaining a Positive rating on the shares and telling investors that the company posted a generally solid fiscal Q4 and plans to continue to invest in the business. Although the potential for near-term choppiness exists, Susquehanna continues to remain impressed by the company’s execution and views Booking Holdings Inc. (NASDAQ:BKNG) as an attractive name to own in the online travel space.

Booking Holdings Inc. (NASDAQ:BKNG) provides online travel and related solutions, including accommodation reservations, including hotels, hostels, apartments, vacation rentals, and other properties. The company offers its services through the following brands: Booking.com, Priceline, Agoda, KAYAK, and OpenTable.

While we acknowledge the potential of BKNG as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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Disclosure: None. This article is originally published at Insider Monkey.