Jim Cramer on Tapestry: "Buy Half of It, and Then If It Falls, Buy Some More"

Tapestry, Inc. (NYSE:TPR) is one of the stocks on Jim Cramer’s radar. When a caller mentioned that they researched and found out that a high number of high school students want Coach handbags, Cramer commented:

Yes, and that is right. And you should own the stock. Your research dovetails exactly with what I hear from Wall Street and from the company. You want to buy, buy, buy some. Buy half of it, and then if it falls, buy some more. That’s the ticket. And thank you for that insight, that’s worth millions for our people.

Tapestry, Inc. (NYSE:TPR) designs and sells handbags, accessories, footwear, and apparel. Its brands include Coach and Kate Spade. Cramer mentioned the company during the episode that aired on December 4, 2025. He said:

I love turnaround stories. If you catch a turnaround early, you can make big, long-term money, and that’s especially true in retail, where comebacks are very hard to find. But if you do find them, ooh, they tend to be bountiful. We’re seeing one right now in Gap under Richard Dickson. We’ve seen one in Williams-Sonoma, of course, created by Laura Alber. I like what’s happening in Tapestry under Joanne Crevoiserat. And who can quibble with the work that Patrice Louvet has done, resuscitating Ralph Lauren.

While we acknowledge the potential of TPR as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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