For most investors, how much a stock's price changes over time is important. Not only can it impact your investment portfolio, but it can also help you compare investment results across sectors and industries.
Another thing that can drive investing is the fear of missing out, or FOMO. This particularly applies to tech giants and popular consumer-facing stocks.
What if you'd invested in HubSpot (HUBS) ten years ago? It may not have been easy to hold on to HUBS for all that time, but if you did, how much would your investment be worth today?
HubSpot's Business In-Depth
With that in mind, let's take a look at HubSpot's main business drivers.
Headquartered in Cambridge, MA, HubSpot Inc. provides inbound marketing and sales application over the cloud. The software-as-a-service (SaaS) vendor helps businesses attract more customers through search engine optimization (SEO), social media, blogging, website content management, marketing automation, email, Customer Relationship Management (CRM), analytics and reporting.
HubSpot completed its Initial Public Offering (IPO) on Oct 15, 2014. In second-quarter 2025, the company generated revenues of $760.9 million (up 19.4% year over year), the majority of which came from subscriptions, 97.8% of total revenues.
HubSpot primarily caters to the small and medium businesses (SMB) market, where the churn rate is relatively higher as compared with the enterprise markets.
The company’s core products are Marketing Hub, Service Hub and Sales Hub, together referred to as HubSpot growth platform.
HubSpot Marketing’s important features are Marketing Automation and Email, Content Optimization System (COS), Social Media, SEO, CRM Sync and Reporting and Analytics. HubSpot Marketing is available for free as well as at different price points.
Marketing Hub aimed at enterprise, professional and starter marketers start at $3,600, $890 respectively and starter edition start $20 per month/seat.
Sales Hub features are Email Engagement Notifications, Sequences, Meetings, Calling, New Lead and Website Visit Alerts, Email Templates and CRM Tracking and Contact Insights.
Sales Hub aimed at enterprise, professional marketers start at $150, $100 and $20, respectively per month/seat.
Service Hub features are automation and routing, live chat and conversations, conversational bots, team emails, help desk and tickets, reporting tools and feedback, among others.
Service Hub aimed at enterprise, professional and starter marketers start at $150, $100 and $20, respectively per month/seat.
HubSpot CRM is a free offering that features Contact Management, Salesforce Automation and Pipeline Reporting, among others.
Bottom Line
Putting together a successful investment portfolio takes a combination of research, patience, and a little bit of risk. For HubSpot, if you bought shares a decade ago, you're likely feeling really good about your investment today.
According to our calculations, a $1000 investment made in March 2016 would be worth $6,310.04, or a gain of 531.00%, as of March 4, 2026, and this return excludes dividends but includes price increases.
The S&P 500 rose 241.96% and the price of gold increased 294.46% over the same time frame in comparison.
Analysts are forecasting more upside for HUBS too.
HubSpot is witnessing steady multi-hub adoption from enterprise customers in the premium market. Pricing optimization in the company's starter edition is leading to solid client additions in the lower end of the market. It has a significant scope in cross-selling its products to the existing customer base. HubSpot's App Marketplace offers a customer-centric solution by making it simple for companies to find and seamlessly connect the integrations to grow their businesses. A strong focus on AI integration across the product suite will likely bring long term benefits. During the quarter, the company added 9,800 net new customers, which increased the total customer count by 16% year over year to 288,706. However, increasing operating costs are straining margins. Cautious spending decisions, stemming from macro headwinds, are affecting profit.
The stock has jumped 12.32% over the past four weeks. Additionally, no earnings estimate has gone lower in the past two months, compared to 10 higher, for fiscal 2026; the consensus estimate has moved up as well.
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HubSpot, Inc. (HUBS): Free Stock Analysis ReportThis article originally published on Zacks Investment Research (zacks.com).
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