Starbucks Gets Downgraded While Brinker and Wingstop Earn Bullish Analyst Calls

By Joel South | March 09, 2026, 10:25 AM

Quick Read

Starbucks (SBUX) at $96.93, up 16.99% YTD, saw Q1 revenue rise 5.5%. Brinker (EAT) at $129.79, down 21.86%, got $184 target on Q2 comps up 8.6%. Wingstop (WING) at $222.20, down 14.91%, received $320 target on 19.2% unit growth. Wolfe Research downgraded Starbucks pending sustained execution proof while upgrading Brinker on Chili’s value credibility and initiating Wingstop on franchisee commitment to unit growth despite softer comps.

Wolfe Research analyst Greg Badishkanian issued a split verdict on the restaurant sector this week, downgrading Starbucks to Peer Perform from Outperform while simultaneously upgrading Brinker International and initiating Wingstop with Outperform ratings. The divergence draws a sharp line between a turnaround story still under scrutiny and two concepts Wolfe views as structurally positioned to grow.

Starbucks: Green Shoots, But Proof Still Required

Starbucks (NASDAQ:SBUX) received the most cautious treatment. Wolfe downgraded to Peer Perform without a price target, acknowledging “green shoots” from the turnaround but stating the firm wants to see evidence of sustained execution before committing to a bullish stance. Wolfe also flagged an increasingly competitive coffee landscape as a headwind.

The timing is notable. Q1 FY2026 revenue came in at $9.92 billion, up 5.5% year-over-year and ahead of estimates, while global comparable store sales grew 4% with U.S. comparable transaction growth turning positive for the first time in eight quarters. CEO Brian Niccol called the results evidence the strategy is “ahead of schedule.” Yet Non-GAAP EPS of $0.56 missed the $0.59 consensus estimate, GAAP operating margin contracted 290 basis points to 9.0%, and net income fell 62.44% year-over-year.

The broader analyst picture is mixed. The consensus target price sits at $100.44, with 13 buy ratings, 14 holds, and 4 sell or strong sell ratings. Shares are trading at $96.93 as of this morning, below the consensus target but also well below Wolfe’s prior Outperform stance. The stock is up 16.99% year-to-date, which may partly explain why Wolfe sees limited near-term upside without further proof points.

Brinker: Chili’s Has Earned Its Credibility

Brinker (NYSE:EAT) earned an upgrade to Outperform. Wolfe set a $184 price target, citing Chili’s “earned value credibility” and traffic outperformance.

The data backs that view. Chili’s has delivered 19 consecutive quarters of same-store sales growth, with Q2 FY2026 comparable sales up 8.6% and a two-year comp stack of 43%. Q2 Non-GAAP EPS of $2.87 beat the $2.63 estimate by 9.24%, and the company raised its full-year FY2026 EPS guidance to $10.45-$10.85 despite absorbing a roughly $20 million revenue hit from Winter Storm Fern. The broader analyst community is aligned: 13 buy ratings, 3 strong buys, and zero sell ratings, with a consensus target of $189.25.

Shares are trading at $129.79, down 21.86% over the past month and meaningfully below both Wolfe’s $184 target and the $189.25 consensus. Both stocks are currently trading below analyst price targets.

Wingstop: Unit Growth Conviction Offsets Comp Softness

Wingstop (NASDAQ:WING) received a fresh Outperform initiation. Wolfe set a $320 price target, pointing to best-in-class unit growth fueled by franchisees with the capital and conviction to keep building. The firm called franchisee commitment despite a softer comp backdrop “encouraging.”

Wingstop opened a record 493 net new restaurants in FY2025, reaching 3,056 locations globally with 19.2% unit growth. Domestic same-store sales declined 5.8% in Q4 2025 and 3.3% for the full year, but FY2025 Adjusted EBITDA still grew 15%. The unit economics are holding even as traffic softens. FY2026 guidance calls for flat to low-single digit domestic same-store sales growth and 15%-16% global unit expansion.

Wall Street broadly agrees with Wolfe: 20 buy ratings, 4 strong buys, and a consensus target of $325.66. Shares are at $222.20, down 14.91% over the past month, leaving a substantial gap to both Wolfe’s $320 target and the $325.66 consensus.

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