LiveRamp Holdings (RAMP) Partners With Predactiv

LiveRamp Holdings, Inc. (NYSE:RAMP) is one of the Best Small-Cap Growth Stocks to Buy According to Hedge Funds. On March 4, LiveRamp Holdings, Inc. (NYSE:RAMP) announced a new partnership with Predactiv to help brands and organizations use offline data, called PII. PII includes offline data such as names, addresses, emails, and phone numbers. The integration turns the PII data into secure identifiers for use in Predactiv’s Data Platform.

​Management noted that LiveRamp handles the identity resolution and converts the sensitive PII into privacy-safe, interoperable identifiers such as hashed email addresses, mobile advertising IDs, and IP-based ones. After transformation, these identifiers can be used for modeling, analytics, enrichment, and audience activation within Predactiv’s ecosystem.

​This move expands what data Predactiv can handle. Earlier users had limited options to handle PII. However, now users can access all platform features, including a new Lookalike Modeling tool that resolves identities safely. The new tool, with the help of LiveRamp Holdings, Inc. (NYSE:RAMP), lets data owners turn PII into privacy-safe products they can sell.

​LiveRamp Holdings (NYSE:RAMP) is a technology company that provides a privacy-focused data collaboration platform. It offers the LiveRamp Data Collaboration platform that allows businesses to activate, unify, and manage customer data over multiple marketing mediums. The company ensures the security and privacy of consumers’ data in this context.

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