Ford Motor Company (NYSE:F) shares moved slightly higher in Tuesday’s premarket session after the automaker announced a long-term agreement with Bread Financial Holdings, Inc. (NYSE:BFH) to launch a co-branded credit card and installment loan program aimed at strengthening customer engagement.
New Financing Partnership Targets Customer Loyalty
The initiative is designed to improve accessibility to financing while rewarding loyalty. Under the program, customers will be able to earn rewards on everyday purchases and finance service and accessory purchases through Ford’s digital platforms.
Members of the Ford Rewards program will also be able to accelerate points accumulation using the Ford Rewards Visa Signature Credit Card. The card can be used for various purchases, including new vehicles and subscription services.
Ford said the collaboration with Bread Financial will use data-driven insights to improve the customer experience over time. The program aims to deliver immediate value and greater flexibility for customers while reinforcing Ford’s focus on loyalty and retention.
Vehicle Recalls Affect Explorer and Multiple Models
Separately, the automaker issued two recalls affecting several vehicle lines.
Ford recalled 35,772 model year 2025–2026 Explorer vehicles because a dynamic bending light software issue could cause the passenger-side headlight to malfunction, according to Benzinga Pro data.
In another recall, the company is recalling 47,804 model year 2025 Ranger, Mustang, Explorer, Bronco, and six additional models due to a potential exhaust gas recirculation (EGR) valve failure that could lead to a loss of drive power.
FORD Technical Analysis
The stock is currently trading 9.7% below its 20-day simple moving average (SMA) and 8.1% below its 100-day SMA, indicating a bearish trend in the short to medium term. Shares have increased by 22.39% over the past 12 months and are currently positioned closer to their 52-week highs than lows.
The RSI is at 30.84, which is considered neutral territory, while the MACD shows a value of -0.3472, below its signal line at -0.1225, indicating bearish pressure on the stock. The combination of neutral RSI and bearish MACD suggests mixed momentum.
- Key Resistance: $14.00
- Key Support: $11.00
Earnings & Analyst Outlook
Ford Motor is expected to announce its next financial update on May 4, 2026.
- EPS Estimate: 19 cents (Up from 14 cents)
- Revenue Estimate: $39.27 billion (Up from $37.42 billion)
Analyst Consensus & Recent Actions: The stock carries a Hold rating with an average price target of $12.89. Recent analyst moves include:
- RBC Capital: Sector Perform (Maintains Target to $12.00) (Feb. 11)
- Barclays: Equal-Weight (Raises Target to $13.00) (Jan. 23)
- JP Morgan: Overweight (Raises Target to $15.00) (Jan. 21)
Benzinga Edge Rankings
Below is the Benzinga Edge scorecard for Ford Motor, highlighting its strengths and weaknesses compared to the broader market:
- Momentum: Bullish (Score: 66.13) — Stock is outperforming the broader market.
The Verdict: Ford Motor’s Benzinga Edge signal reveals a solid momentum score, indicating that the stock is currently performing well relative to the market. Investors should monitor upcoming earnings and market conditions as the company continues to innovate in the automotive space.
Top ETF Exposure
- iShares Select Dividend ETF (NASDAQ:DVY): 2.60% Weight
- Invesco S&P Ultra Dividend Revenue ETF (NYSE:RDIV): 4.79% Weight
- First Trust Nasdaq Transportation ETF (NASDAQ:FTXR): 7.42% Weight
Significance: Because F carries significant weight in these funds, any significant inflows or outflows for these ETFs will likely force automatic buying or selling of the stock.
F Price Action: Ford Motor shares were up 0.33% at $12.23 during premarket trading on Tuesday, according to Benzinga Pro data.
Image via Shutterstock
This article What's Going On With Ford Stock Tuesday? originally appeared on Benzinga.com
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