Reddit (NYSE:RDDT) delivered the strongest year-on-year growth in average revenue per user among major social media platforms during the second quarter of 2026, according to analysis published by Bank of America on Monday.
In the U.S., Reddit’s ARPU increased 50% from a year earlier to $11.30, putting the platform ahead of its peers in terms of growth.
Meta Platforms (NASDAQ:META) generated a substantially higher $125 in U.S. ARPU, while recording a 31% year-on-year increase. Snap (NYSE:SNAP) posted ARPU of $10.30, up 23%, while Pinterest (NYSE:PINS) reached $25.20 following growth of 14%. YouTube’s estimated U.S. ARPU stood at $45.60, representing a 12% increase from the previous year.
Reddit also tops international ARPU growth
Reddit maintained its lead outside the U.S., where average revenue per user climbed 46% year-on-year to $2.10.
Meta’s international ARPU increased 17% to $15.10, while Snap recorded 16% growth to $1.60.
YouTube’s estimated international ARPU advanced 12% to $2.40, while Pinterest generated $1.70 per user, representing a 5% increase compared with the same period last year.
Bank of America said Reddit may be benefiting from carrying a lower advertising load than competing platforms, leaving additional scope to increase monetisation.
The bank also highlighted Meta’s ability to continue generating strong ARPU growth despite its already considerable scale, supported in part by improvements in AI-driven monetisation.
Reddit nearly doubles U.S. revenue generated per hour
Reddit also led the group in U.S. revenue-per-hour growth during the second quarter.
Its U.S. RPH surged 95% year-on-year to $0.45, considerably faster than its competitors.
Snap generated $0.63 per hour, representing growth of 28%, while Meta’s RPH rose 27% to $1.33. YouTube increased its figure by 4% to $0.35.
Pinterest was the exception, with U.S. revenue per hour declining 13% year-on-year to $1.55, although its absolute RPH remained the highest among the platforms included in the analysis.
Pinterest leads engagement and daily user growth
The picture was different when measuring user engagement in July.
Pinterest recorded the strongest increase in average daily time spent per active U.S. user, rising 21% compared with the previous year. Instagram followed with growth of 12%.
Reddit, meanwhile, experienced an 11% year-on-year decline in average daily time spent among U.S. active users.
Pinterest also led daily active user growth, with DAUs increasing 17% year-on-year in both the U.S. and international markets.
Reddit’s U.S. daily active users declined 7% from a year earlier, although its international audience continued to expand, with DAUs increasing 13%.
The figures suggest Reddit is becoming considerably more effective at monetising its existing audience even as domestic engagement and user growth remain under pressure.
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