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The Dealmaking 3: Athletes Unlimited Retreats, NFL Kills the Pro Bowl, AI Takes Over the US Open

By CorpGov | September 03, 2026, 6:27 PM
IBM
+1.30%
International Business Machines Corp

This week of The Dealmaking 3 with “The Sports Professor” Rick Horrow features Athletes Unlimited pausing its professional volleyball and basketball leagues to focus on capital raising, the NFL ending the Pro Bowl game after 75 years after ratings fall to 2 million viewers, and International Business Machines Corporation (NYSE: IBM) and the USTA partnering for an AI expansion at the 2026 US Open to serve the tournament’s 14 million annual fans.

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The post The Dealmaking 3: Athletes Unlimited Retreats, NFL Kills the Pro Bowl, AI Takes Over the US Open appeared first on CorpGov.

Mentioned In This Article

IBM
+1.30%
International Business Machines Corp

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