Snowflake (NYSE:SNOW) shares fell 2% on Tuesday morning after an unverified message sent through Asos’s mobile app claimed that attackers had “fully compromised the Snowflake instance” used by the UK retailer.
The notification, addressed to Asos’s data protection officer and IT staff, claimed that attackers had gained access to the cloud data platform and threatened to release customer information unless the company responded. The message also directed recipients to a Telegram channel.
Asos had not confirmed the extent of any potential compromise as of mid-morning Tuesday, according to the supplied material. It therefore remained unclear whether customer information or Snowflake systems had been accessed.
Snowflake Provides Cloud Data Services to Asos
Snowflake provides cloud-based data storage and management services to corporate customers, including Asos.
The supplied material refers to previous data breaches involving companies that used Snowflake services. However, the appearance of the latest claim in the Asos app does not establish that Snowflake’s platform itself was breached or identify how the notification was generated.
The incident prompted renewed attention to the security of data stored in Snowflake-hosted environments, although no breach involving the Asos Snowflake instance had been confirmed in the information provided.
Asos Shares Also Decline
Asos shares fell 10.2% during Tuesday’s session to 450.9p after opening at 485p. The shares reached an intraday low of 435.5p.
The decline came as the broader FTSE 250 traded higher.
Under UK data protection rules referenced in the supplied material, a confirmed breach could trigger regulatory notification requirements. As no breach had been confirmed at the time covered by the report, those requirements cannot be assumed to apply to the incident.
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