Reddit, Inc. (NYSE:RDDT) is one of the 12 AI Stocks Every Investor Should Be Watching. On June 16, the company announced the launch of two new AI-powered advertising features at the Cannes Lions 2025, designed to help brands drive greater engagement by tapping user conversations on the platform.
Powered by Reddit Community Intelligence, its first AI-driven social listening tool, “Reddit Insights”, aims to provide marketers with real-time insights for planning campaigns. This is done by identifying trends on the platform and testing campaign ideas.
The company will also be offering a “Conversation Summary Add-ons” feature. This feature will enable brands to integrate positive user comments directly beneath their advertisements to demonstrate what users think about the ad’s subject.
Together, the new AI-driven marketing capabilities will allow marketers to better leverage user discussions from the platform for improving their advertising effectiveness.
“These new products are features I’ve wanted to build since my first day at Reddit. In a world increasingly flattened by AI, the value of human content on our platform only grows. With Reddit Community Intelligence™, we’re not just surfacing insights and conversations; we’re offering deep context, perspective, and the voice of real people at scale.”
-Jen Wong, Chief Operating Officer at Reddit.
Reddit, Inc. (NYSE:RDDT) is a social media platform that leverages AI to strengthen search functionality and improve user engagement.
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Disclosure: None.