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Index	RUI
Market Cap	13.85B
Enterprise Value	15.97B
Income	721.00M
Sales	3.93B
Book/sh	8.65
Cash/sh	0.71
Dividend Est.	0.95 (3.09%)
Dividend TTM	0.92 (3.01%)
Dividend Ex-Date	Sep 03, 2026
Dividend Gr. 3/5Y	5.21% 5.32%
Payout	59.73%
Employees	4900
IPO	Jul 03, 1962

P/E	19.81
Forward P/E	17.94
PEG	3.68
P/S	3.52
P/B	3.55
P/C	43.28
P/FCF	14.97
EV/EBITDA	13.15
EV/Sales	4.06
Quick Ratio	1.14
Current Ratio	3.26
Debt/Eq	0.62
LT Debt/Eq	0.52
Option/Short	Yes / Yes

EPS (ttm)	1.55
EPS next Y	1.71
EPS next Q	0.46
EPS this Y	11.60%
EPS next Y	0.31%
EPS next 5Y	4.88%
EPS past 3/5Y	-2.04% -4.00%
Sales past 3/5Y	-2.00% 2.71%
EPS Y/Y TTM	-13.00%
Sales Y/Y TTM	-0.18%
EPS Q/Q	6.57%
Sales Q/Q	-1.19%
Earnings	Dec 03 BMO
EPS/Sales Surpr.	2.95% -0.46%

Insider Own	91.57%
Insider Trans	0.00%
Inst Own	4.17%
Inst Trans	-
ROA	9.01%
ROE	18.12%
ROIC	11.91%
Gross Margin	60.84%
Oper. Margin	28.53%
Profit Margin	18.33%
SMA20	1.92%
SMA50	8.81%
SMA200	10.95%
Trades

Shs Outstand	170.00M
Shs Float	38.67M
Short Float	1.55%
Short Ratio	4.24
Short Interest	0.60M
52W High	32.32 -4.92%
52W Low	23.01 33.55%
Volatility	2.94% 2.85%
ATR (14)	0.95
RSI (14)	56.49
Beta	0.29
Rel Volume	0.26
Avg Volume	141.13K
Volume	25,714

Perf Week	-3.36%
Perf Month	6.52%
Perf Quarter	6.33%
Perf Half Y	14.37%
Perf YTD	16.80%
Perf Year	12.48%
Perf 3Y	-47.67%
Perf 5Y	-53.20%
Perf 10Y	-16.12%
Recom	3.33
Target Price	27.83
Prev Close	30.97
Price	30.73
Change %	-0.77%

Consensus

Hold

Avg. Price Target

$27.83

Implied Upside

-9.4%

Analysts1incl. previous ratings

Rating Distribution0 Buy · 0 Hold · 1 Sell

Date	Action	Analyst	Rating Change	Price Target Change	Implied Upside
May 27, 2020	Downgrade	UUBS	Neutral → Sell	$64 → $56	+82.2%

Sep-09-26 09:50AM	Brown-Forman adds Switzerland to Coca-Cola HBC tie-ups (Just Drinks)
Sep-02-26 05:00PM	Brown-Forman Corp (BF.A) (Q1 2027) Earnings Call Highlights: Organic Growth and Strategic ... (GuruFocus.com)
09:49AM	Brown-Forman Reiterates FY24 Organic Net Sales Growth Outlook - Update (RTT News)
Aug-26-26 10:35AM	Why Sazeracs frenzy of activity could steal march on rivals (Just Drinks)
Jul-27-26 06:35AM	Brown-Forman board dismisses unsolicited takeover proposal from Sazerac (InvestorsHub)
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06:19AM	Brown-Forman turns down Sazerac takeover bid (Just Drinks)
Jul-16-26 10:22AM	Brown-Forman faces big questions as CEO prepares for exit (Just Drinks)
Jul-14-26 07:14AM	Brown-Forman CEO Lawson Whiting to retire (Just Drinks)
Jun-05-26 02:25PM	The logic in Henkell Freixenets interest in Pommery and why it could presage more wine M&A (Just Drinks)
Jun-04-26 05:00PM	Brown-Forman Corp (BF.A) Q4 2026 Earnings Call Highlights: Navigating Challenges with Strategic ... (GuruFocus.com)
10:09AM	Jack Daniel's maker Brown-Forman beats full-year sales estimates despite tariff headwinds (Quartz)
Jun-02-26 09:53AM	Sazerac enters Tennessee whiskey category (Just Drinks)
Jun-01-26 10:54AM	Brown-Forman pauses production at Slane Irish whiskey distillery (Just Drinks)
May-13-26 10:08AM	Brown-Forman rebuffs Sazerac bid (Just Drinks)
May-01-26 07:29AM	Brown-Forman makes more changes to US distribution (Just Drinks)
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Apr-29-26 01:52PM	Pernod Ricard, Brown-Forman end deal talks (Just Drinks) -10.56%
09:37AM	Stocks to Watch Wednesday: Starbucks, Robinhood, Brown-Forman, Alphabet (The Wall Street Journal)
Apr-28-26 04:42PM	Brown-Forman and Pernod Ricard Terminate Discussions Regarding Potential Combination (Business Wire)
Apr-16-26 09:38AM	Brown-Forman talks ongoing, Pernod Ricard says (Just Drinks)
Apr-09-26 02:30PM	Sazerac approach sends Brown-Forman shares soaring (Just Drinks) +11.44%
12:44PM	Brown-Forman Surges With Sazerac Emerging as New Suitor (The Wall Street Journal)
Apr-01-26 08:33AM	Brown-Forman, Pernod Ricard Explore Merger to Challenge Global Spirits Leaders (GuruFocus.com)
Mar-16-26 12:19PM	Maker of Jack Daniel's, Woodford Reserve, names new CFO. What to know (The Courier Journal)
Mar-09-26 02:38PM	Bernstein downgrades Brown-Forman on margin pressure from higher whiskey costs (Investing.com)
09:33AM	Netflix resumed, Starbucks downgraded: Wall Street's top analyst calls (The Fly)
Mar-05-26 08:30AM	Bloomberg 500 (B500) Index Adds Eleven Securities Following March Reconstitution (PR Newswire)
Mar-04-26 01:04PM	Jack Daniel's parent company Brown-Forman sees continued decline in sales, profits (The Courier Journal) -5.79%
Jan-08-26 02:16PM	Stock Market Today: Chips take a breather (TheStreet)
Dec-04-25 03:43PM	BTIG thinks Apple stock is poised to drop, PepsiCo nears settlement (Yahoo Finance Video)
11:56AM	Why Jack Daniel's parent Brown-Forman is reporting lower sales, profit (The Courier Journal)
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Nov-30-25 07:27AM	Stocks drift back towards record highs as the final month of 2025 gets underway: What to watch this week (Yahoo Finance)
Nov-28-25 09:13AM	Here Are Fridays Top Wall Street Analyst Research Calls: Brown-Forman, Deere, Five Below, Netflix, Nutanix and More (24/7 Wall St.)
Nov-13-25 05:25AM	1 Magnificent S&P 500 Dividend Stock Down 66% to Buy and Hold Forever (Motley Fool)
Nov-08-25 02:43PM	Cheers! Beer and Liquor Stocks on Sale With High Yields to 7.25% (24/7 Wall St.)
Oct-21-25 05:15AM	Prediction: These 3 High-Yield Dividend Stocks Will Raise Their Payouts to Record Highs in November (Motley Fool)
Oct-14-25 05:15AM	The Smartest Dividend Stocks to Buy With $150 Right Now (Motley Fool)
Oct-13-25 08:23AM	Next week: Pernod Ricard, Suntory, Brown-Forman to feature at Just Drinks spirits conference (Just Drinks)
Sep-28-25 03:00AM	10 Dividend Growers Whose Stocks Look Cheap (Barrons.com)
Aug-28-25 12:32PM	Jack Daniel's Parent Brown-Forman Keeps Outlook Steady While Flagging Market Pressures (Benzinga)
11:26AM	Jack Daniel's parent company Brown-Forman reports sales decreases amid 'geopolitical volatility' (The Courier Journal)
08:08AM	Brown-Forman: Fiscal Q1 Earnings Snapshot (Associated Press Finance)
Aug-22-25 08:11PM	12 Cheap Consumer Stocks for a Rocky Market (Barrons.com)
Jul-24-25 05:40PM	Brown-Forman announces new board, talks 'brutal' inflation and tariffs on bourbon industry (The Courier Journal)
Jun-18-25 10:43AM	Marvell, alcohol stocks, Nucor outlook: Trending Tickers (Yahoo Finance Video)
Jun-05-25 05:37PM	S&P 500 Gains and Losses Today: Tesla Shares Skid as Trump and Musk Tussle Over Budget Bill (Investopedia) -17.27%
01:18PM	Jack Daniel's parent sees weight-loss drugs, cannabis hurting liquor sales (MarketWatch)
11:46AM	Brown-Forman's weak Q4, Truth Social ETF filing: Trending Tickers (Yahoo Finance Video)
May-07-25 09:40AM	Fidelity Select Consumer Staples Portfolio Q1 2025 Review (Seeking Alpha)
May-04-25 06:47PM	The Bottom Fishing Club - MGP Ingredients: Key US Alcohol Producer Turning Higher (Seeking Alpha)
Apr-09-25 10:20AM	Trump Trade: U.S. President threatens additional tariffs on China of 50% (TipRanks) +7.63%
Apr-04-25 04:56PM	Trump tariffs pile on the trouble for US bourbon makers, European spirit players (Yahoo Finance)
09:04AM	Brown-Forman: The Best In The Industry, But Facing Unfortunate Headwinds (Seeking Alpha)
Apr-03-25 04:41PM	Trump Tariffs Drama: Staples Companies To The Rescue? (Seeking Alpha)
Apr-01-25 04:31PM	Foreign boycotts could register up to $83 billion hit to US GDP in 2025, Goldman Sachs says (Yahoo Finance)
Mar-26-25 11:10AM	Soft-Drink, Beer Makers Can Benefit as Americans Drink Less, Morgan Stanley Says (Investopedia)
Mar-24-25 07:09PM	The Most 'Unethical' Dividend Portfolio Ever: Paying Your Bills With The Vices Of Humankind (SeekingAlpha)
04:46PM	S&P 500 Gains and Losses Today: Tesla Stock Soars on Driving-Assistance Plans in China (Investopedia)
Mar-17-25 10:09PM	Is Brown-Forman Corporation (BF-B) the Best Alcohol Stock to Buy According to Billionaires? (Insider Monkey)
11:23AM	Cramer Critiques Brown-Forman (BF-B): Jack Daniels Brand Spending Needs Focus (Insider Monkey)
09:46AM	How much Trump's liquor tariffs could cost 2 giant liquor producers (Yahoo Finance)
Mar-14-25 10:10AM	Trump Trade: Trump family holds talks for stake in Binance U.S. arm (TipRanks)
Mar-13-25 11:43AM	Trump's 200% tariff threat on EU wine, alcohol would remove the products from the US (Yahoo Finance)
Mar-12-25 11:58AM	Top Stock Movers Now: Tesla, Nvidia, Brown-Forman, and More (Investopedia)
10:45AM	Whiskey Is a Target of Europes Retaliatory Tariffs. Brown-Forman Stock Slides. (Barrons.com)
Mar-07-25 09:41AM	Robinhood initiated, MongoDB downgraded: Wall Streets top analyst calls (TipRanks)
Mar-06-25 06:35PM	Brown-Forman Corporation (BF-B): A Bull Case Theory (Insider Monkey)
12:59PM	Brown-Forman CEO: U.S. and developed Europe markets remain very subdued (CNBC TV)
07:35AM	Why Brown-Forman Corporation (BF-B) Went Up on Wednesday (Insider Monkey)
02:09AM	Brown-Forman Corp (BF.A) Q3 2025 Earnings Call Highlights: Navigating Challenges with Strategic ... (GuruFocus.com)
01:45AM	Q3 2025 Brown-Forman Corp Earnings Call (Thomson Reuters StreetEvents)
Mar-05-25 09:38AM	Brown-Forman misses quarterly sales estimates on muted spirits demand (Reuters) +10.20%
09:16AM	Why Is Jack Daniel's Parent Brown-Forman Stock Trading Higher Today? (Benzinga)
08:10AM	Brown-Forman: Fiscal Q3 Earnings Snapshot (Associated Press Finance)
Feb-25-25 07:03PM	Brown-Forman Corporation (BF-B): Among the Beverage Stocks to Buy According to Analysts (Insider Monkey)
Feb-03-25 03:55PM	Trump tariffs mean Canadian whisky importers may pass costs to Americans (Reuters)
Feb-02-25 11:03PM	Jim Cramer Says Brown-Forman Corporation (BF-B) Have To Cut Prices (Insider Monkey)
Feb-01-25 10:44PM	Brown-Forman Corporation (BF-B): Among the Best Alcohol Stocks to Buy According to Analysts (Insider Monkey)
Jan-31-25 07:20PM	'Portion' of tariffs likely to pass on to US consumers: Analyst (Yahoo Finance Video)
Jan-30-25 03:31PM	Jim Cramer Says The Numbers From Brown-Forman Corporation (BF-B) Are Abysmal (Insider Monkey)
Jan-18-25 04:32PM	Jim Cramer Thinks Brown-Forman (BF-A) Faces Challenges: Heres Why (Insider Monkey)
Jan-15-25 07:40PM	Spirits industry hopeful about Trump's return, DISCUS CEO says (Yahoo Finance Video)
08:21AM	Brown-Forman to reduce workforce by 12%, close Louisville Cooperage (TipRanks)
Jan-14-25 12:13PM	Jack Daniels' parent Brown-Forman is cutting its workforce and closing its barrel-making plant (Associated Press Finance)
Jan-11-25 11:07AM	Brown-Forman Corporation (BF-B): Short Seller Sentiment is Bullish (Insider Monkey)
Jan-10-25 01:47PM	Constellation Stock Is Having a Great and Terrible Friday (Investopedia) -5.07%
Jan-03-25 05:17PM	Alcohol brands startled by Surgeon General's cancer risk advisory (Yahoo Finance Video)
03:27PM	Beer and alcohol stocks face bigger challenges as US surgeon general links drinking to cancer risk (Yahoo Finance)
Dec-17-24 06:25AM	Brown-Forman downgraded to Hold from Buy at Truist (TipRanks)
Dec-07-24 07:27AM	Brown-Forman initiated with a Hold at Needham (TipRanks)
Dec-05-24 05:38PM	Jack Daniel's Parent Tops S&P 500 on Smaller-Than-Expected Revenue Slide (Investopedia) +11.66%
04:39PM	S&P 500 Gains and Losses Today: Synopsys Sinks as China Restrictions Hurt Outlook (Investopedia)
10:43AM	Jack Daniel's And Old Forester Parent Brown-Forman Stock Soars Thursday - Here's Why (Benzinga)
08:08AM	Brown-Forman: Fiscal Q2 Earnings Snapshot (Associated Press Finance)
08:06AM	Brown-Forman B: Fiscal Q2 Earnings Snapshot (Associated Press Finance)
Nov-17-24 06:10AM	UBS: Brown-Forman Corporation (BF-B) Is A Bottom-Ranked Quant Stock (Insider Monkey)
Oct-03-24 01:09PM	Walmart, Target, Nike among retailers affected if port strike lasts beyond this week (Yahoo Finance)
Sep-25-24 08:13AM	Diageo, PepsiCo join forces for Captain Morgan RTD launch (Just Drinks)
Sep-03-24 10:54PM	Is Brown-Forman Corporation (BF-B) The Best Alcohol Stock To Own According to Hedge Funds? (Insider Monkey)
Sep-02-24 05:32AM	Its not always about hacking Brown-Forman CISO Sailaja Kotra-Turner talks cybersecurity (Just Drinks)
Sep-01-24 11:08PM	Is Brown-Forman Corporation (BF-B) A Good Wine Stock to Buy Now? (Insider Monkey)

Show Previous News

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Whiting Lawson E	President & CEO	Feb 12 '26	Sale	31.01	25,915	803,624	7,018	Feb 13 07:02 PM
Whiting Lawson E	President & CEO	Dec 12 '25	Sale	31.00	8,834	273,854	32,933	Dec 16 04:41 PM
Whiting Lawson E	President & CEO	Dec 04 '25	Sale	31.01	12,531	388,538	2	Dec 05 07:02 PM
Whiting Lawson E	Officer	Dec 04 '25	Proposed Sale	31.00	42,495	1,317,345		Dec 04 02:58 PM
Whiting Lawson E	Officer	Dec 04 '25	Proposed Sale	30.97	4,785	148,185		Dec 04 02:27 PM

Brown-Forman Corp. engages in the production and distribution of alcoholic beverages. The firm offers whiskey, scotch, tequila, vodka, liquor, and wine. Its brands include Jack Daniel's, Woodford Reserve, Old Forester, Early Times, Canadian Mist, Coopers' Craft, Slane Irish, Finlandia, Korbel, El Jimador, Sonoma Cutrer, and Chambord. The company was founded by George Garvin Brown in 1870 and is headquartered in Louisville, KY.

Executive ChairmanMr. Marshall B. Farrer

CEOMr. Lawson E. Whiting

Executive VP & CFOMr. James W. Peters

Executive Vice PresidentMr. Michael E. Carr Jr.

Executive DirectorMr. Campbell P. Brown

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