AAPL

Apple Inc

Jan 28 • 04:00PM ET

256.44

-1.83 -0.71 %

Technology • Consumer Electronics • USA • NASD

Peers: MSFT SONY DELL GOOGL HPQ AMZN NVDA IBM META NFLX

| Held by: VTI VOO IVV SPY VUG QQQ VGT IWF XLK SPYM

Index	DJIA, NDX, S&P 500	P/E	34.38	EPS (ttm)	7.46	Insider Own	0.10%	Shs Outstand	14.77B	Perf Week	3.55%
Market Cap	3769.14B	Forward P/E	28.13	EPS next Y	9.12	Insider Trans	-2.34%	Shs Float	14.68B	Perf Month	-6.20%
Enterprise Value	3826.82B	PEG	2.70	EPS next Q	2.67	Inst Own	65.20%	Short Float	0.77%	Perf Quarter	-4.60%
Income	112.01B	P/S	9.06	EPS this Y	10.34%	Inst Trans	-0.11%	Short Ratio	2.44	Perf Half Y	21.38%
Sales	416.16B	P/B	51.38	EPS next Y	10.74%	ROA	30.93%	Short Interest	113.58M	Perf YTD	-5.67%
Book/sh	4.99	P/C	68.91	EPS next 5Y	10.42%	ROE	171.42%	52W High	288.62 -11.15%	Perf Year	11.56%
Cash/sh	3.72	P/FCF	38.16	EPS past 3/5Y	6.89% 17.91%	ROIC	68.44%	52W Low	169.21 51.55%	Perf 3Y	81.73%
Dividend Est.	1.08 (0.42%)	EV/EBITDA	26.44	Sales past 3/5Y	1.81% 8.71%	Gross Margin	46.91%	Volatility	1.79% 1.83%	Perf 5Y	87.36%
Dividend TTM	1.03 (0.40%)	EV/Sales	9.20	EPS Y/Y TTM	22.85%	Oper. Margin	31.97%	ATR (14)	5.17	Perf 10Y	959.78%
Dividend Ex-Date	Nov 10, 2025	Quick Ratio	0.86	Sales Y/Y TTM	6.43%	Profit Margin	26.92%	RSI (14)	42.98	Recom	2.08
Dividend Gr. 3/5Y	4.26% 4.98%	Current Ratio	0.89	EPS Q/Q	91.14%	SMA20	-0.99%	Beta	1.09	Target Price	292.26
Payout	13.66%	Debt/Eq	1.52	Sales Q/Q	7.94%	SMA50	-4.58%	Rel Volume	0.86	Prev Close	258.27
Employees	166000	LT Debt/Eq	1.22	Earnings	Jan 29 AMC	SMA200	8.63%	Avg Volume	46.61M	Price	256.44
IPO	Dec 12, 1980	Option/Short	Yes / Yes	EPS/Sales Surpr.	4.10% 0.23%	Trades		Volume	39,899,504	Change	-0.71%

Date	Action	Analyst	Rating Change	Price Target Change
Jan-26-26	Reiterated	JP Morgan	Overweight	$305 → $315
Jan-09-26	Reiterated	Evercore ISI	Outperform	$325 → $330
Jan-02-26	Resumed	Raymond James	Mkt Perform
Jan-02-26	Reiterated	Raymond James	Mkt Perform
Dec-09-25	Reiterated	Citigroup	Buy	$315 → $330
Dec-08-25	Reiterated	Wedbush	Outperform	$320 → $350
Dec-08-25	Reiterated	Evercore ISI	Outperform	$300 → $325
Dec-05-25	Reiterated	CLSA	Outperform	$265 → $330
Dec-02-25	Reiterated	Loop Capital	Buy	$315 → $325
Nov-04-25	Upgrade	DZ Bank	Hold → Buy	$300
Nov-03-25	Reiterated	Barclays	Underweight	$180 → $230
Oct-31-25	Upgrade	Jefferies	Underperform → Hold	$246.99
Oct-31-25	Reiterated	Wells Fargo	Overweight	$290 → $300
Oct-31-25	Reiterated	UBS	Neutral	$220 → $280
Oct-31-25	Reiterated	TD Cowen	Buy	$275 → $325
Oct-31-25	Reiterated	Robert W. Baird	Outperform	$280 → $300
Oct-31-25	Reiterated	Morgan Stanley	Overweight	$298 → $305
Oct-31-25	Reiterated	Monness Crespi & Hardt	Buy	$270 → $300
Oct-31-25	Reiterated	Melius	Buy	$290 → $345
Oct-31-25	Reiterated	JP Morgan	Overweight	$290 → $305

Show Previous Ratings

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Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
KONDO CHRIS	Principal Accounting Officer	Nov 07 '25	Sale	271.23	3,752	1,017,655	15,098	Nov 12 06:30 PM
Parekh Kevan	Senior Vice President, CFO	Oct 16 '25	Sale	247.39	4,199	1,038,787	8,765	Oct 17 06:31 PM
KEVAN PAREKH	Officer	Oct 16 '25	Proposed Sale	249.34	4,199	1,046,979		Oct 16 04:23 PM
COOK TIMOTHY D	Chief Executive Officer	Oct 02 '25	Sale	256.81	129,963	33,375,723	3,280,295	Oct 03 06:33 PM
O'BRIEN DEIRDRE	Senior Vice President	Oct 02 '25	Sale	257.39	43,013	11,071,078	136,687	Oct 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Oct 02 '25	Sale	256.79	47,125	12,101,154	179,158	Oct 03 06:30 PM
KATHERINE L ADAMS	Officer	Oct 02 '25	Proposed Sale	255.45	47,125	12,038,081		Oct 02 04:25 PM
O'BRIEN DEIRDRE	Officer	Oct 02 '25	Proposed Sale	257.38	43,013	11,070,897		Oct 02 04:10 PM
COOK TIMOTHY D	Officer	Oct 02 '25	Proposed Sale	256.81	129,962	33,375,268		Oct 02 04:09 PM
WILLIAMS JEFFREY E	Officer	Oct 02 '25	Proposed Sale	256.58	43,013	11,036,060		Oct 02 04:04 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Sale	232.07	90,000	20,886,300	4,069,576	Aug 29 06:30 PM
LEVINSON ARTHUR D	Director	Aug 28 '25	Proposed Sale	232.07	90,000	20,885,966		Aug 28 04:03 PM
O'BRIEN DEIRDRE	Senior Vice President	Aug 08 '25	Sale	223.20	34,821	7,772,047	136,687	Aug 12 06:30 PM
O'BRIEN DEIRDRE	Officer	Aug 08 '25	Proposed Sale	223.20	34,821	7,772,065		Aug 08 04:07 PM
KONDO CHRIS	Principal Accounting Officer	May 12 '25	Sale	208.19	4,486	933,955	15,533	May 14 06:30 PM
Parekh Kevan	Senior Vice President, CFO	Apr 23 '25	Sale	206.00	4,570	941,420	4,569	Apr 25 06:30 PM
KEVAN PAREKH	Officer	Apr 23 '25	Proposed Sale	199.74	4,570	912,812		Apr 23 04:22 PM
WILLIAMS JEFFREY E	COO	Apr 02 '25	Sale	224.01	35,493	7,950,691	390,059	Apr 03 06:33 PM
COOK TIMOTHY D	Chief Executive Officer	Apr 02 '25	Sale	223.65	108,136	24,184,658	3,280,295	Apr 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Apr 02 '25	Sale	223.67	38,822	8,683,252	179,158	Apr 03 06:31 PM
KATHERINE L ADAMS	Officer	Apr 02 '25	Proposed Sale	223.19	38,822	8,664,682		Apr 02 04:26 PM
WILLIAMS JEFFREY E	Officer	Apr 02 '25	Proposed Sale	224.01	35,493	7,950,684		Apr 02 04:14 PM
COOK TIMOTHY D	Officer	Apr 02 '25	Proposed Sale	223.65	108,136	24,184,498		Apr 02 04:12 PM
LEVINSON ARTHUR D	Director	Feb 03 '25	Sale	226.35	1,516	343,147	4,159,576	Feb 04 06:33 PM
LEVINSON ARTHUR D	Director	Feb 03 '25	Proposed Sale	226.35	1,516	343,147		Feb 03 04:18 PM

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