AMZE

Amaze Holdings, Inc. is a technology-enabled, creator-powered commerce platform that enables creators, brands, and consumers to transact at scale. The company's platform provides end-to-end infrastructure for creators and brands to design, launch, market, and fulfill products, while capturing high-value, first-party transaction data. It operates an asset-light model, leveraging third-party manufacturing, logistics, and payment partners to support scalable commerce operations. The company currently operates in two segments: E-commerce / Subscriptions (Core Business), which includes the Amaze platform, creator commerce operations, and related data and distribution initiatives and Wine Products (Non-Core), which includes the legacy Fresh Vine wine business. The company was founded by Julianne Hough, Nina Dobrev, Rick Nechio and Damian Novak in May 2019 and is headquartered in Costa Mesa, CA.