Vera Bradley, Inc. engages in the business of designing women's handbags, luggage, travel items, fashion, home accessories, and unique gifts. It operates through the following segments: Vera Bradley (VB) Direct and Vera Bradley Indirect. The VB Direct segment is involved in sale of VB products through full-line and factory outlet stores, websites, online outlet sites, and the VB annual outlet sale. The VB Indirect segment includes distribution of branded products to specialty retailers, select department stores, national accounts, third-party e-commerce sites, third-party inventory liquidators, and licensing agreements. The company was founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982 and is headquartered in Roanoke, IN.
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