AAPL

Apple Inc

315.34

Sep 09 • 3:59 PM ET -0.88 (-0.28%)

318.09

Aftermarket • 7:46 PM ET +2.75 (0.87%)

Technology Consumer Electronics USA Mega NASD

Today, 4:21 PMApple raises prices across iPhone lineup and drops iPhone 17 Pro models as it prioritizes iPhone 18 Pro and foldable Duo

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Scroll to Statements

Index	DJIA, NDX, S&P 500
Market Cap	4602.13B
Enterprise Value	4624.07B
Income	128.93B
Sales	466.82B
Book/sh	7.36
Cash/sh	4.28
Dividend Est.	1.10 (0.35%)
Dividend TTM	1.06 (0.34%)
Dividend Ex-Date	Aug 10, 2026
Dividend Gr. 3/5Y	4.26% 4.98%
Payout	13.66%
Employees	166000
IPO	Dec 12, 1980

P/E	36.15
Forward P/E	32.91
PEG	2.59
P/S	9.86
P/B	42.85
P/C	73.75
P/FCF	33.67
EV/EBITDA	27.53
EV/Sales	9.91
Quick Ratio	0.93
Current Ratio	1.00
Debt/Eq	0.78
LT Debt/Eq	0.66
Option/Short	Yes / Yes

EPS (ttm)	8.72
EPS next Y	9.58
EPS next Q	1.98
EPS this Y	18.39%
EPS next Y	8.51%
EPS next 5Y	12.70%
EPS past 3/5Y	6.89% 17.91%
Sales past 3/5Y	1.81% 8.71%
EPS Y/Y TTM	32.57%
Sales Y/Y TTM	14.24%
EPS Q/Q	29.13%
Sales Q/Q	16.36%
Earnings	Jul 30 AMC
EPS/Sales Surpr.	6.77% 0.35%

Insider Own	0.12%
Insider Trans	-2.25%
Inst Own	68.90%
Inst Trans	0.24%
ROA	36.08%
ROE	148.75%
ROIC	72.08%
Gross Margin	48.65%
Oper. Margin	33.17%
Profit Margin	27.62%
SMA20	0.41%
SMA50	-0.36%
SMA200	10.90%
Trades

Shs Outstand	14.61B
Shs Float	14.58B
Short Float	0.80%
Short Ratio	2.18
Short Interest	116.33M
52W High	344.57 -8.48%
52W Low	225.95 39.56%
Volatility	2.58% 2.08%
ATR (14)	7.63
RSI (14)	49.35
Beta	1.08
Rel Volume	1.23
Avg Volume	53.47M
Volume	65,605,996

Perf Week	-3.01%
Perf Month	2.30%
Perf Quarter	8.53%
Perf Half Y	20.90%
Perf YTD	15.99%
Perf Year	34.56%
Perf 3Y	76.98%
Perf 5Y	104.67%
Perf 10Y	1123.08%
Recom	2.13
Target Price	334.01
Prev Close	316.22
Price	315.34
Change %	-0.28%

Date	Action	Analyst	Rating Change	Price Target Change
Sep-01-26	Reiterated	Rosenblatt	Neutral	$300 → $303
Aug-17-26	Upgrade	Rothschild & Co Redburn	Neutral → Buy	$400
Aug-10-26	Downgrade	Jefferies	Hold → Underperform	$263.66
Aug-04-26	Downgrade	DZ Bank	Buy → Hold	$310
Aug-04-26	Downgrade	China Renaissance	Buy → Hold	$280
Jul-31-26	Reiterated	Wells Fargo	Overweight	$310 → $350
Jul-31-26	Reiterated	TD Cowen	Buy	$350 → $400
Jul-31-26	Reiterated	Morgan Stanley	Overweight	$364 → $360
Jul-31-26	Reiterated	JP Morgan	Overweight	$345 → $340
Jul-31-26	Reiterated	Goldman	Buy	$370 → $360
Jul-31-26	Reiterated	Barclays	Underweight	$253 → $245
Jul-24-26	Reiterated	Robert W. Baird	Outperform	$310 → $330
Jul-23-26	Reiterated	Morgan Stanley	Overweight	$360 → $364
Jul-17-26	Upgrade	HSBC Securities	Hold → Buy	$366
Jul-14-26	Downgrade	KeyBanc Capital Markets	Sector Weight → Underweight	$250
Jul-13-26	Reiterated	Citigroup	Buy	$315 → $365
May-26-26	Reiterated	BofA Securities	Buy	$330 → $380
May-01-26	Reiterated	Monness Crespi & Hardt	Buy	$315 → $335
Apr-28-26	Reiterated	UBS	Neutral	$280 → $287
Apr-17-26	Upgrade	BNP Paribas Exane	Neutral → Outperform

Show Previous Ratings

Today 06:58PM	Apple's first foldable lands at US$1,999, and the constraint is the panel (DigiTimes)
06:01PM	S&P 500, Dow, Nasdaq End Lower As Oil Crosses $101, Yields Pop Following Bessents Expanded Buyback Plan AAPL, META, AMZN, CRM In Focus (Stocktwits)
05:57PM	Multi-Category Presence Key To AI Visibility For Fintech Brands (MediaPost)
05:57PM	Apple Finds Advantages Across Fintech In Search Results (MediaPost)
05:30PM	How John Ternus understood the assignment in the Apple launch event opener (Yahoo Finance Video)
04:58PM	Loading…
04:58PM	Apples new CEO is reviving a Steve Jobs strategy from 25 years ago (TechCrunch)
04:35PM	Apple Unveils Its First Foldable Phone - The iPhone Duo (WSJ)
04:20PM	How it feels to handle Apple's foldable iPhone Duo (Yahoo Finance Video)
04:18PM	Former Apple CEO Sculley 'Excited' About iPhone Duo (Bloomberg)
04:14PM	S&P 500 ends down as oil tops $100 per barrel (Reuters)
04:09PM	Should You Buy Alphabet Stock For The Chips It Now Sells? (Trefis)
04:03PM	Apple's CEO is new, but its playbook is anything but (MarketWatch)
03:56PM	There are new shiny iPhones, so Apple is making you pay more for older models (TechCrunch)
03:56PM	What it's like to use Apple's iPhone Duo, the company's first foldable (Yahoo Finance)
03:54PM	Can Microsoft Stock Keep Earning Like This? (Trefis)
03:33PM	Loading…
03:33PM	5 Takeaways From Today's Apple Event (Barrons.com)
03:31PM	Foldable iPhone Duo's software helps it 'shine' against competitors (Yahoo Finance Video)
03:25PM	Apple unveils first foldable iPhone at first Ternus keynote (Proactive)
03:22PM	Apple named its new foldable iPhone the Duo. Duolingo noticed. (Yahoo Finance)
03:20PM	Apple Stock Pares Days Losses As iPhone 18 Pro, Pro Max Debut At First Launch Led By John Ternus (Stocktwits)
03:15PM	Apple Unveils Its First Foldable iPhone Today: The ETFs That Will Feel It Most (etf.com)
03:07PM	Apple unveils $1,999 foldable iPhone Duo, pushing lineup further upmarket (Investing.com)
03:04PM	CEO John Ternus Evokes Steve Jobs at iPhone Event (Barrons.com)
02:50PM	Apple's foldable iPhone will cost up to $3,199 (MarketWatch)
02:46PM	AT&T CEO John Stankey on $1,999 Apple iPhone Duo: 'This is not new' (Yahoo Finance)
02:36PM	Apple reveals the foldable iPhone Duo (Yahoo Finance Video)
02:34PM	Apple's foldable iPhone is a pivotal test of the company's power (Yahoo Finance)
02:30PM	Apple Slides 1% Before Its First Foldable iPhone Test (GuruFocus.com)
02:28PM	Apple stock stays in the red after revealing new iPhones (MarketWatch)
02:19PM	Apple's 'Duo' is its first foldable iPhone (MarketWatch)
02:18PM	Loading…
02:18PM	Apple debuts its first foldable, the iPhone Duo, priced at $1,999 (Yahoo Finance)
02:18PM	Apple Launches iPhone Duo-Its First Foldable Phone. At a Big Price. (Barrons.com)
02:14PM	Apple's new feature will allow you to listen back in time for 15 seconds. (MarketWatch)
02:13PM	Apple unveils upgraded Siri AI (Yahoo Finance Video)
02:13PM	Apple reveals latest line of Apple Watch (MarketWatch)
02:13PM	Apple CEO John Ternus gets his first 'one more thing' - the Duo (MarketWatch)
02:12PM	CEO Switch at Omnicom Advertising As Robertson Succeeds Ruhanen (MediaPost)
02:07PM	Apple's message to customers: Feel free to accessorize (MarketWatch)
01:58PM	Watch Tim Cook's cinematic introduction of John Ternus during Apple event (Yahoo Finance Video)
01:58PM	See Tim Cook's cinematic introduction of John Ternus during Apple event (Yahoo Finance Video)
01:55PM	Apple debuts Watch Series 12 and Apple Watch (Yahoo Finance)
01:52PM	Apple debuts iPhone 18 Pro and iPhone 18 Pro Max (Yahoo Finance)
01:51PM	New AirPods Are Here-With a Price Cut, Sort Of (Barrons.com)
01:46PM	What's special about Apple's AirPods 5? (MarketWatch)
01:44PM	Apple hikes iPhone prices by $100 (MarketWatch)
01:41PM	Apple is upgrading they way it builds chips for iPhones, and it requires more processing power (MarketWatch)
01:39PM	Apple show off the its 'most advanced' camera to date (MarketWatch)
01:36PM	iPhone 18 Pro Gets $100 Price Increase (Barrons.com)
01:34PM	Apple's AI Neural Engine Doubles in Size (Barrons.com)
01:29PM	iPhone 18 Pro Camera Gets Adjustable Aperture (Barrons.com)
01:24PM	Apple Unveils iPhone 18 Handsets, Touts AI Capabilities (Investor's Business Daily)
01:22PM	Apple officially unveils the iPhone 18 Pro (MarketWatch)
01:22PM	AI Powered Siri Is Still Expected this Month-With a Catch (Barrons.com)
01:19PM	Apple puts AI in focus at its iPhone event (MarketWatch)
01:15PM	Apple Officially Introduces iPhone 18 Pro and Pro Max (Barrons.com)
01:08PM	Tim Cook is no longer Apple's 'main character' (MarketWatch)
01:06PM	John Ternus Introduces Himself (Barrons.com)
12:57PM	Apple's iPhone Event Is About to Begin. The Stock Is Slightly Lower. (Barrons.com)
12:41PM	What to Expect From Apple's New Foldable iPhone (The Wall Street Journal)
12:32PM	Apple's foldable iPhone is being revealed soon. Here's how to watch (MarketWatch)
12:30PM	John Ternus is bringing a product focus back to Apple (MarketWatch)
12:08PM	Apple Keynote Prediction Market Preview: What Will Ternus Say as His Reign Begins? (Benzinga Prediction Markets)
12:00PM	As Apple's stock hovers near all-time highs, can new iPhones send shares higher? (MarketWatch)
11:56AM	Dow, Nasdaq Down Triple Digits as Brent Crude Tops July Peak (Schaeffer's Research)
11:40AM	Apple's iPhone Rally Might Have to Wait (The Wall Street Journal)
11:32AM	iPhone 17 Sales Set a Record, Counterpoint Says. The Pressure Is On for the iPhone 18. (Barrons.com)
11:00AM	Here's the competition Apples foldable iPhone faces (Yahoo Finance Video)
11:00AM	Premium iPhones are taking center stage in Apple's staggered launch strategy (MarketWatch)
10:54AM	Apple's Rally Pressures New CEO to Deliver on Foldable iPhone (Bloomberg)
10:36AM	Meta & Lyft Move Higher, Apple's Foldable iPhone \| Stock Movers (Bloomberg)
10:12AM	A foldable iPhone is nice, but Apple still needs to improve its AI user experience (Yahoo Finance Video)
10:00AM	Are iPhone price hikes finally coming? (MarketWatch)
09:57AM	Bond yields tick higher as oil tops $100: AlphaCheck (Yahoo Finance)
09:00AM	Why it 'doesn't pay' to be bullish on Apple's stock ahead of the event, according to an analyst (MarketWatch)
08:55AM	Apple Set to Unveil Device Meant to Silence Its Critics (GuruFocus.com)
08:29AM	Apple Stock in Focus -- $2,000 Foldable iPhone Is Its Biggest Gamble Yet (GuruFocus.com)
08:28AM	Apple event live updates: Foldable iPhone and watches expected (Yahoo Finance)
08:17AM	Apple Turned $1,000 Into $2.6 Million. The Next Trillion Gets Harder (GuruFocus.com)
08:14AM	Stock Market Today: Dow Falls Amid Rising Oil Prices; Apple Shares Drop Ahead Of iPhone Event (Live Coverage) (Investor's Business Daily)
08:00AM	New iPhones will steal the show, but here's what else Apple likely has planned (MarketWatch)
08:00AM	John Ternus's first Apple product launch as CEO: What to Watch (Yahoo Finance Video)
07:56AM	Oil surge and Fed rate bets rattle futures ahead of Apple's iPhone event (Proactive)
07:53AM	Why Apple investors probably don't need to worry about a $2,000 iPhone price tag (Yahoo Finance)
07:48AM	Anthropic Bombshell Spikes Fears for AI Stocks-and Humanity (Barrons.com)
07:30AM	Apple's long-awaited foldable phone looks set for its debut (MarketWatch)
07:20AM	Apples Foldable iPhone Could Become The Birkin Of Smartphones In China, Analyst Says But Others Think The Odds Are 4 To 1 Against The Company (Stocktwits)
07:12AM	Casey's stock dips after earnings, and other early market movers (MarketWatch)
07:00AM	Apple event 2026: The iPhone 18 Pro and foldable iPhone are hours away. Here's what to know. (MarketWatch)
07:00AM	What to expect from Apple's iPhone launch event (MarketWatch)
06:50AM	Apple's foldable iPhone Ultra set for reveal at 'surprise and shine' event (Proactive)
06:22AM	Apple expected to unveil first foldable iPhone under new CEO John Ternus (InvestorsHub)
04:49AM	AAPL Stock Has Mostly Struggled On iPhone Launch Days: Can John Ternus 'Fold' Apple Towards Better Days? (Stocktwits)
04:42AM	A Foldable iPhone Will Be Apple's Biggest Test in Years (Barrons.com)
04:39AM	Nasdaq, Dow, S&P 500 Futures Mixed As Oil Hits $100 Again: QCOM, ORCL, AAPL, AMD, TSLA, RKLB, HOOD, GME In Focus (Stocktwits)
03:24AM	Apple's Annual Product Event: A Foldable iPhone Will Be the Tech Company's Biggest Test in Years (Barrons.com)
03:05AM	Apple expected to announce the biggest iPhone update in its history, as new CEO John Ternus prepares launch of foldable device (Fortune)
01:48AM	Stock Market: Will S&P 500 Open Up or Down Today? (Benzinga Prediction Markets)
12:44AM	AI Is Splitting the Magnificent Seven Into Winners and Laggards, Says Lo Toney (BeInCrypto)
12:36AM	Apple Might Be Planning to 'Surprise and Shine' at iPhone 18 Launch Event, but Crypto Bettors Are Already Betting on Foldables and More (Benzinga Prediction Markets)
12:22AM	Apple yields to memory suppliers in historic strategy shift, with Kioxia tipped as NAND long-term agreement recipient (DigiTimes)

Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services. It operates through the following geographical segments: Americas, Europe, Greater China, Japan, and Rest of Asia Pacific. The Americas segment includes North and South America. The Europe segment consists of European countries, as well as India, the Middle East, and Africa. The Greater China segment comprises China, Hong Kong, and Taiwan. The Rest of Asia Pacific segment includes Australia and Asian countries. Its products and services include iPhone, Mac, iPad, AirPods, Apple TV, Apple Watch, Beats products, AppleCare, iCloud, digital content stores, streaming, and licensing services. The company was founded by Steven Paul Jobs, Ronald Gerald Wayne, and Stephen G. Wozniak in April 1976 and is headquartered in Cupertino, CA.

Senior VP & CFOMr. Kevan Parekh

Senior VP & Chief Operating OfficerMr. Sabih Khan

Senior Vice President of Retail & PeopleMs. Deirdre O'Brien

Vice President of Corporate DevelopmentMr. Adrian Perica

VP of Worldwide SalesMr. Michael Fenger

Insider Trading	Relationship	Date	Transaction	Cost	#Shares	Value ($)	#Shares Total	SEC Form 4
Newstead Jennifer	SVP, GC and Government Affairs	Sep 01 '26	Sale	317.01	1,439	456,177	35,790	Sep 03 06:30 PM
Newstead Jennifer	SVP, GC and Secretary	Aug 25 '26	Sale	310.95	1,439	447,457	37,229	Aug 27 06:30 PM
Newstead Jennifer	SVP, GC and Secretary	Aug 18 '26	Sale	307.49	1,439	442,478	38,668	Aug 20 06:30 PM
Newstead Jennifer	SVP, GC and Secretary	Aug 11 '26	Sale	307.75	1,439	442,852	40,107	Aug 13 06:30 PM
JENNIFER NEWSTEAD	Officer	Aug 11 '26	Proposed Sale	308.26	8,632	2,660,900		Aug 11 04:29 PM
Borders Ben	Principal Accounting Officer	Jun 16 '26	Sale	295.14	116	34,236	38,713	Jun 17 06:30 PM
LEVINSON ARTHUR D	Director	May 27 '26	Sale	311.02	50,000	15,551,000	3,764,576	May 29 06:30 PM
LEVINSON ARTHUR D	Director	May 27 '26	Proposed Sale	311.02	50,000	15,551,085		May 27 04:00 PM
Borders Ben	Principal Accounting Officer	May 08 '26	Sale	290.00	1,274	369,460	38,713	May 12 06:31 PM
LEVINSON ARTHUR D	Director	May 06 '26	Sale	284.76	250,000	71,189,722	3,819,576	May 08 06:30 PM
LEVINSON ARTHUR D	Director	May 06 '26	Proposed Sale	284.76	250,000	71,190,164		May 06 04:03 PM
KATHERINE L ADAMS	Former officer	May 05 '26	Proposed Sale	279.99	43,000	12,039,493		May 05 04:17 PM
Parekh Kevan	Senior Vice President, CFO	Apr 23 '26	Sale	275.00	1,534	421,850	13,366	Apr 27 06:30 PM
KEVAN PAREKH	Officer	Apr 23 '26	Proposed Sale	273.17	1,534	419,043		Apr 23 04:31 PM
O'BRIEN DEIRDRE	Senior Vice President	Apr 02 '26	Sale	255.35	30,002	7,660,875	136,810	Apr 03 06:30 PM
COOK TIMOTHY D	Chief Executive Officer	Apr 02 '26	Sale	254.23	64,949	16,512,198	3,280,418	Apr 03 06:30 PM
O'BRIEN DEIRDRE	Officer	Apr 02 '26	Proposed Sale	255.35	30,002	7,660,978		Apr 02 04:07 PM
COOK TIMOTHY D	Officer	Apr 02 '26	Proposed Sale	254.23	64,949	16,512,062		Apr 02 04:07 PM
KONDO CHRIS	Principal Accounting Officer	Nov 07 '25	Sale	271.23	3,752	1,017,655	15,098	Nov 12 06:30 PM
Parekh Kevan	Senior Vice President, CFO	Oct 16 '25	Sale	247.39	4,199	1,038,787	8,765	Oct 17 06:31 PM
KEVAN PAREKH	Officer	Oct 16 '25	Proposed Sale	249.34	4,199	1,046,979		Oct 16 04:23 PM
COOK TIMOTHY D	Chief Executive Officer	Oct 02 '25	Sale	256.81	129,963	33,375,723	3,280,295	Oct 03 06:33 PM
O'BRIEN DEIRDRE	Senior Vice President	Oct 02 '25	Sale	257.39	43,013	11,071,078	136,687	Oct 03 06:32 PM
Adams Katherine L.	SVP, GC and Secretary	Oct 02 '25	Sale	256.79	47,125	12,101,154	179,158	Oct 03 06:30 PM
KATHERINE L ADAMS	Officer	Oct 02 '25	Proposed Sale	255.45	47,125	12,038,081		Oct 02 04:25 PM
O'BRIEN DEIRDRE	Officer	Oct 02 '25	Proposed Sale	257.38	43,013	11,070,897		Oct 02 04:10 PM
COOK TIMOTHY D	Officer	Oct 02 '25	Proposed Sale	256.81	129,962	33,375,268		Oct 02 04:09 PM
WILLIAMS JEFFREY E	Officer	Oct 02 '25	Proposed Sale	256.58	43,013	11,036,060		Oct 02 04:04 PM

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